Entrepreneurship and Marketing

Entrepreneurship and Marketing 1
ENTREPRENUERSHIP AND MARKETING
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Entrepreneurship and Marketing 2
Introduction
This we can get a clearer meaning of entrepreneurship by first asking ourselves who an
entrepreneur is, because the name entrepreneurship has originated from entrepreneur. An
entrepreneur is a person who has a creative and unique idea on his mind, goes against the norm
despite the difficulties and tough conditions and implements the idea. An entrepreneur is a
person who is always willing to take various risk, fail as much as possible to see the birth of his
idea become a reality. An entrepreneur is a person not willing to be employed by someone else
or be reporting to someone else, but someone who enjoys being the one in charge, so he will be
the one employing other people instead. Now we can define entrepreneurship as the setting up of
a business enterprise from a nothing at all. This is basically being the route an entrepreneur will
take to set up and run his business from nothing to the something. Most entrepreneurship at the
beginning never have no resources such as capital, human resources and office resources, but the
idea they have on their minds is what they normally bank on.
Definition of marketing
Marketing is a process of identifying customer’s needs by collecting information from
customers, anticipating about customer needs also by being alert on any changes in the
environment and market and satisfying consumer needs by providing solutions to the market and
consumers, which is going to fulfil a certain need and gap, but all these will be done with an
intention of making profit in the end (Phillips et al., 2015: 430).

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Are entrepreneurs generally born with this trait of entrepreneurship in their genes or this
is not magic and it all about proper planning, focus, training and experience with ability to
learn from mistake. This is the question we are going to discuss.
This is one of the most conflicting questions people will normally ask about
entrepreneurs. Are these entrepreneurs generally born with this entrepreneurship traits in their
genes, is it a family inherited thing or entrepreneurship can be trained if you are well focused and
determined and discipline and having the correct attitude towards entrepreneurship (Roberts,
Murray and Kim, 2019: 1). From my real life experience and as a result of interacting with
various entrepreneurs on almost daily basis, I can confidently say that not everyone is cut out for
entrepreneurship, and it’s so unlikely that it can be learned, because the traits of an entrepreneur
is normally exhibited early in someone’s life may be a s a young person in high school or at the
university. Majority of Entrepreneurs are people who are born with some unique characteristics.
Entrepreneurs mostly exhibit these characteristics in their early stages of life. One can observe
the way a young person is behaving and one can determine that young person is not cut out for
normal employment but for entrepreneurship, a good practical example that was done by Forbes
on the Mad Billionaire behind Go Pro Nick Woodman. Nick was the youngest of four children in
his family, and always exhibited tendencies of being a schemer at an early age and was never
afraid to challenge those who were in position of authority; he was always very happy and
forever planning something. Nick Woodman discovered while at college that he was not cut out
for normal employment and while on holiday he made the decision to be an entrepreneur. In
case one is not cut out for entrepreneurship but forces himself or herself into this field, the so
many frustrations in this field will make one run away and look for normal employment, hence
the reason why I will still support my argument that entrepreneurs are natural born, the training

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is just to impact them with more knowledge on how to manage their business (Schaltegger,
Lüdeke-Freund and Hansen, G., 2016: 265).
As much as entrepreneurship is being encouraged everywhere for self-employment and
self-reliance, it has got its dark side,
When one ventures into entrepreneurship, the idea of becoming own boss, reporting to no
one, doing the work at your own time is always an exciting experience and a very satisfying
feeling. You go through historical experiences of other entrepreneurs, their overnight success,
how much they are now worth as entrepreneurs compared to when they were salaried employees
talking about how they found happiness and were satisfied by being entrepreneurs, how much
impact and money they have made and one fills he or she has made the correct decision and you
will also attain the same level of success overnight, not knowing that this success will be a tough
journey that might make one be depressed.
While the best of entrepreneurship are very true, anything good has got also some
element of dark side. All those overnight success, are the product of very stressing situations,
rejections and embarrassment. So before one is so excited with this notion that this is the best
way to go, know that this journey of entrepreneurship is not a bed of roses.
1. You won’t have money the first time even for several months, actually no money in the
business, bust but a must for money to go out. Normally the most stressing situation for an
entrepreneur is normally funding. Here we are talking about one person with an innovative idea,
but when this person seeks funding from financial institutions they normally get disappointed.
Even if they get the funding, for most entrepreneurship the first year will be more of setting up