Entrepreneurship in Clothing Business

Running head: ENTREPRENEURSHIP
Entrepreneurship
Name of the Student:
Name of the University:
Author’s Note:

1ENTREPRENEURSHIP
Executive Summary
Entrepreneurship is the capacity of developing and operating new venture and incorporating
innovation in the business model along with it risk towards gaining huge profit. This study has
developed clothing business company having innovative business model. The new organization
will provide custom generated value to clothing, where it will source the clothing designs from
the community users. The study has developed an effective business model for successfully
operating the new business venture. The new business organization will target young and
teenager customers having high needs of fashionable clothing. Moreover, the study will add high
level of customer value through offering innovative and customer generated design in the
clothing products. The study has also analyzed the feasibility of the new business venture.
Moreover, the economic development of Australia can helpful for the new business venture for
enhancing its return on investment.

2ENTREPRENEURSHIP
Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Business Canvas Model.............................................................................................................4
2.1 Customer Segments...............................................................................................................4
2.2 Value Proposition..................................................................................................................4
2.3 Customer Relationships.........................................................................................................5
2.4 Channels................................................................................................................................5
2.5 Key Activities........................................................................................................................6
2.6 Key Resources and Key Partners...........................................................................................6
2.7 Revenue Structure..................................................................................................................7
2.8 Cost Structure........................................................................................................................7
2.9 Minimum Viable Product (MVP)..........................................................................................8
3.0 Feasibility Analysis.................................................................................................................10
3.1 Market feasibility.................................................................................................................10
3.2 Technical feasibility.............................................................................................................10
3.3 Human feasibility.................................................................................................................11
3.4 Financial feasibility.............................................................................................................11
4.0 Conclusion...............................................................................................................................11
Reference List................................................................................................................................13

3ENTREPRENEURSHIP
1.0 Introduction
Entrepreneurship defines the capacity of designing, developing and running new and
innovative business venture along with its risks towards earning high level of business profit
(Bae et al. 2012). This study will develop such an innovative business idea and entrepreneurship
for developing a brand new business venture. The study will also assess the feasibility analysis of
the new business. Moreover, the study will develop a Trendy Clothing Company in Australia,
which will operate under textile industry, which will provide trendy and uniquely designed
clothing to the customers. The business model of this business venture will be completely
innovative from other clothing companies in Australian market. This new business venture will
source design of the clothing from the community users over the internet. After sourcing
adequate clothing design from the community users, the organization will allow the staffs and
customers to score over the design through internet. In this way, the organization will choose the
best and most innovative design based of high score provided on the best design. Such business
model will facilitate the new business venture towards offering most trendy and innovative
clothing design based on customized preferences of the customers. Furthermore, the customers
will be able to purchase the clothing of this organization both through online channels and retail
sectors.