Assignment On Entrepreneurship - Sunil Bharti Mittal

Added on -2020-02-12

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Entrepreneurship
TABLE OF CONTENTSA) Introduction.................................................................................................................................3B) Background.................................................................................................................................6C) Motivational theories..................................................................................................................8References......................................................................................................................................102
A) INTRODUCTIONSunil Bharti Mittal is the India's business tycoon and founder of Bharti Enterprise. He isthe most renowned entrepreneur who is working in diversified fields such as telecommunication,insurance, real estate, food etc. Sunil is being selected as GSMA chairman for next two years. Heis the first man from India who has achieved this honer and elected chairman for the internationaltelecom industry board (Khachatryan and et.al, 2016). Mittal was the first person who enteredinto the business world, it was very difficult to survive in this industry. He faced manychallenges in the field and now Sunil has become the renowned person of the corporate world.Sunil Bharti Mittal has completed his education in the Mussoorie and then he went to Gwalior.He has done his graduation from the Punjab University Arya college (Banik and Nag, 2016). As an entrepreneur he has proved him self and now entire world is well aware with thebrand name. It was not easy for him to start his journey but taking risk and initiatives is theidentity of an entrepreneur (Pitroda and Chanoff, 2015). Sunil has started his career in the year1981 and started import export business in Mumbai. Very soon he established his business andstarted selling generators. His company imported material from Suzuki Motor in japan that wasthe first step when he has started communicating with the foreign dealers. It has developed senseof confidence in the Mr. Sunil and he was continuously working for the development of theorganization (Singh and Verma, 2014).Entrepreneur is the person who has ability to take risk and face challenges. Sunil has thisquality that has made him a successful Indian entrepreneur. In the 1983, Indian government hashas restricted import of portable generators. But Mittal did not loose hope and with theconfidence he restructured the firm and decided to take initiate of introducing the push buttonphones in his own country (Nayak and Maclean, 2013). It was the great initiative that show thecapabilities and skills of an entrepreneur. That has given the idea to the person to enter into thetelecommunication industry. He realized that telecommunication business has great scope in theIndian market. It is the capability of an entrepreneur that to use innovative ideas for thedevelopment of the organization. Foundation of Bharti telecom limited was the true example ofthe skills of Sunil (Aziz, 2013). He has started the business with the brand name of beetel thatwas the well known brand of that time. As he was very ambitious and was having greatknowledge of business world so he took risk and enter into the corporate world. At that time3
technologies were not that much advanced and lack of communication sources were available.People were not having much interest in such expensive phones because of low purchasingpower. But daring of Mr. Mittle has given him huge success (DINKER JHA and Kumar, 2014).At that time he was dominated by may competitor brand such as Tatas, Birlas etc. But he neverloosed hope and working very hard for expanding his business. That shows that he is true Indianentrepreneur who has worked for the country. He has made partnership with the Seimens of Germany for creating the push buttonphones. Manufacturing of fax machine, cordless phones, answering machines were theinnovative ideas and has brought the high competition in the corporate world (Nalawade andShah, 2015). It is the responsibility of an entrepreneur to continuously work on innovations andbring innovative ideas which can help in the development of the organization. Sunil Mittal hasdone the same thing, he always involves its employees and take their suggestions, apart from thishe built relationship with the consumers so that they tell effectively about the products. By thisway he got to know about new ideas and implement these ideas in the workplace for the growthof the firm. Sunil Mittal is working in the same direction (Estrin, 2014). He identifies the currentmarket trends and modify its business operation in the same direction. That is giving success tothe organization and its all ventures are earning good profit and meeting the needs of serviceusers. Employee motivation is another work of an entrepreneur that helps in gaining theoptimistic results to the firm. As statistical records of Bharti Enterprise shows that its staffmembers are very happy and they perform their duties well (Leong and et.al, 2016). Initially Mr.Sunil was deeply involved in the business activities but when government has restricted theimport from other countries at that time workers of the company were very demotivated. At thattime Mittal has encouraged the people and has provided them all support so that they do not feeltroubled and perform their work effectively. At the time of modifying the operations many timedue to lack of awareness about the latest technology, people feel demotivated and they think toleave their job. By at that time being an entrepreneur person has to provide them training and hasto work on developing their skills (Gavisiddappa, 2014). So that they do not feel dishearten andwork in the modify environment effectively. It is the main skill of Sunil as well, he motivates hisstaff members and provide them reward and recognition so that they fill satisfy and perform their4

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