Entrepreneurship and Business Development for Diet Chips in UK

Entrepreneur and business
development

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Business concept..........................................................................................................................3
Discussion of Market, industry, organizational and financial feasibility....................................4
Diet chips value chain and business canvas model:.....................................................................7
Risk management: quantitative and qualitative: .........................................................................9
CONCLUSION
REFERENCES................................................................................................................................1

INTRODUCTION
This Entrepreneurial project will going show roles of entrepreneur in starting a new
business, this report is based on diet chips located in UK which sell chips. The purpose of
company is providing healthy, oil-free chips to customer, and mainly to gain sustainable growth
in the market. People are more aware about their health these days, we provide oil-free or dry fry
chips to reduce cholesterol to maintain health of the consumer, and we have added new favour to
attract more customer with keeping health precaution in mind. Later on this report will also show
implementation of new models and their elements, entrepreneur's innovation and creativity,
market research, industry assessment and financial feasibility of the company (Bratton 2020).
Later we will discuss value chain model and its key elements and businesses model in references
with diet chips by conducting qualitative and quantitative aspects.
MAIN BODY
Business concept
Many individuals, adults and kids, find it difficult to refuse a packet of chips, among the
most commonly accessible convenience foods. As a start-up company Diet chips started a
healthy chips company because there are so many individuals who are unable to eat chips
because of oil, sugar, and fat. So, here the company will produce a healthy diet tasty chips for
everyone kids to adults.
Company target market will be group of individuals that does not want high calories who are
health conscious and prefer to eat healthy diet food. In market there are many competitors of
chips but there's no major competitor of the diet chips in market it is beneficial for the company
to positioning itself in the market(Kim and et.al2018). Company mission will be to obtain as
much as market sector of the snack eater. Company vision is to put their consumer on very first
their health and the product quality is main priority of the company and organization will make
sure to maintain their quality and product standard in the market. The core of the organization is
business knowledge(Krienbuehl, 2020). The Diet chips success in conducting a business online
and also in the retail market, the various legal structures for the business are essential for the
creation of a strategy that will be beneficial on the online platform and where special
circumstances are best recognized.

Company will be certificated approved from the government that they'll make a healthy diet
chips for the people. Company. Susceptibility to start-up costs and financial organization, as well
as knowledge of the market in which the Diet chips co. will operate their business. Company will
meet certain food standards that are hygienic and the safety method for the manufacturing of diet
chips. The company's main headquarters, which will operate all its operations in Scotland.
Company have two partners who is going to raise funds for the company start-up and share the
profit and loss equally. Distribution strategy that seeks to stock items in several logical channels
as feasible(Kuznetsova, 2020). Because diet chips will not be a superior product and it will
surely have strong consumption needs, it may be found in a variety of regions across the country,
including urban and rural area of country. The firm will continue to focus on younger clients in
order to drive traffic to their Social media page and become a relevant subject of discussion on
social media. The innovative flavours of diet chips will undoubtedly become a people
preference, and this business's profitability will increase as time goes on, and the firm will launch
more new goods.
Discussion of Market, industry, organizational and financial feasibility
Market feasibility:
Detail examination of market through SWOT Analysis:
Strength: the strength of crisp chips is complete new taste and innovated idea of oil free or
roasted chips, the primary requirements in snacks is chips (GURL 2017). We will add new
flavours which was never used before by any chips company to win the market.
Weakness: crisp chips is new venture with low budget and lack of information about food
industry of the UK. And mainly this is new concept so success of diet chips totally depends on
customer's liking.
Opportunity: In today's digital world it is right time to use social media to influence public or
run advertisement about the product which is diet chips. The Latest technology and machinery is
available to increase the productivity, new packaging design will going to attract customers.
These eye-catching design of diet chips packs is an opportunity to defeat competitors in the
market.
Threats: There is already too much competition in food industry, so it is very difficult to defeat
already existing company's. For diet chips our main threat is import and export policies of