Business Plan for The Sunrise Bakery: Feasibility Study, STP Analysis, Business Model, Marketing Strategies, Risk Mitigation

Business Plan

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................4
Conducting the feasibility study of the new venture-..................................................................4
Conducting the STP analysis-......................................................................................................5
Explain the proposed business model and explain why the new venture will work...................6
Discuss the marketing strategies that entrepreneur should follow for finding success and
explore the strategies used for growth, consolidation and underperformance............................8
What are the financial techniques, planning tools and decision making model that can be used
for mitigating the risk................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
A business plan is a written document which is required for starting any new venture and this
contain the goals and objectives of the business that have to achieve by the entrepreneurs. The
business plan also contain the methods for attaining the gaols and the time frame that is required
for achieving those gaols. The main aim of the business plan is to recognize, describe and
analyse the opportunities of the business and also examine the technical, economic and financial
feasibility of the business organization. The business plan have been used by both small as well
large scale industries. Small start-ups and well established companies are able to run their
business so effectively by having an effective business plan (Abrams, and Kleiner, 2020). The
report will also illustrate about the feasibility study of the new venture which is a start-up of a
new bakery names “The Sunrise bakery”. The Sunrise bakery has come up with the idea of
providing diet food items and breads to their customers. The report elaborate the STP analysis of
the new venture and the osterwalder’s business model canvas and porter’s value chain will also
be explained in the report in context with the new business of bakery that have started. Also the
marketing strategies required for the new venture and financial techniques, planning tools and
decision making models will also be illustrated in the report.
MAIN BODY
Conducting the feasibility study of the new venture-
Feasibility study can be described as the practical assessment of the proposed plan or the
new start-up business. The Sunrise Bakery company has come up with the new idea of
manufacturing and offering the good quality bakery food items to the customers which will be
fresh and healthy that is diet free products (Sarfaraz, 2019). These products can be consumed by
the customers and this will not provide harm to their health. Feasibility studies helps the
company's project managers to determine the viability as well as the identification of the factors
which will lead to the success of the business.
Description of products and services:

The Sunrise Bakery has introduced the innovative products which will be fresh and much healthy
bakery items for its customers. The products include the desserts, chocolates, pastries, puffs,
cakes and many more healthy products. This organisation will offer the home delivery facilities
to its customers.
Technology Consideration:
It is very important for the Sunrise Bakery to use the advance technology as this will help them
in producing the better and good quality products for the customers. The technology which will
be required or to be taken into the consideration in the bakery are such as the steam oven,
microwaves and many more.
Marketing Strategy:
This is the most effective part for the growth of the newly established organization as this helps
the company to outline the overall plan which helps the business to reach to their consumers and
them turning them in the customers of the company for their products as well as the services
(Purwantono and et.al., 2021). This will be used by Sunrise Bakery as this will help them in
reaching to the prospective consumers who are in need of these types of the products. The four
P's of the marketing such as the place. Product, price and promotion will help the Sunrise
Company to effectively reach to the customers.
Financial projections:
This helps the businesses to use the existing and the estimated financial data as this will help
them in forecasting the future income of the business as well as the expenses.
Start-up Costs-
Expenditure Items Quantity Price (Pounds) Amount (Pounds)
Convention Oven 1 205.26 205.26
Single Deck
convention Oven
1 153.95 153.95
Pan Racks (Sheet) 9 1.54 13.86
Innovation process model can be used to understand that the entrepreneurs are considered
as the basis for the innovation and the creativity in the organisation. Creativity and innovation
are the two main elements of the entrepreneurs as this help them in developing the new ways for