Entrepreneurship Business Plan Assignment 2022

Running head - ENTREPRENEURSHIP BUSINESS PLAN
Entrepreneurship business plan
Name of the student
Name of the university
Author’s note

ENTREPRENEURSHIP BUSINESS PLAN1
Table of Contents
Introduction................................................................................................................................2
Company summary....................................................................................................................3
Products and services.................................................................................................................4
Market Analysis summary.........................................................................................................6
Marketing and sales strategy......................................................................................................7
Web plan summary....................................................................................................................7
Management summary...............................................................................................................7
Department-wise responsibilities...........................................................................................8
Owners in the restaurant.....................................................................................................8
General Manager at the restaurant.....................................................................................8
The Executive Chef............................................................................................................9
Front of the House..............................................................................................................9
Restaurant Shift Leaders....................................................................................................9
Financial Plan...........................................................................................................................10
References................................................................................................................................12

ENTREPRENEURSHIP BUSINESS PLAN2
Introduction
Entrepreneurship is the act of setting up a new business, entering into a venture in a
specific and well defined market or industry, while taking up financial risks in the process to
be able to make profits (Matlay 2006). This business plan report is aimed at opening up a
hypothetical restaurant chain, called Anora’s Kitchen, which is an Italian restaurant. The aim
of this restaurant is to make sure that it succeeds in terms of revenue generation by ensuring
that customers are appealed by the deliverables of the restaurant. It is for this reason that a
proper business plan is set up for this restaurant in hopes of doing proper business in the
market and making sure that there is a proper framework of how the business should be
operated and looked after for the purpose of succeeding in the competitive market.
In simple words, a business plan is one in which objectives are set out for a business
that are to be achieved in the future, and strategies are laid out in compliance to them to be
able to make sure that the business succeeds in realizing those objectives (McKeevr 2016). In
the food and beverage market, there are surprisingly high range of products and
complimentary services to deliver to the customers, and the players in the market are also
very high. The food and beverage market is one of the largest and fastest growing markets in
the world, with an abundance of suppliers to support these businesses. There are small scale,
mid scale and large scale restaurants in the market, each of which have a varying range of
objectives, depending on the scale of operations (Davis et al. 2018). It has to be assumed that
as an entrepreneurship with limited finances and resources, Anora’s Kitchen has to be a mid
scale restaurants, and its apex parent objective is to make sure that this mid scale operations
is turned into a large scaled one, by achieving the sub objectives that come along with it.
It is for this reason that the strategies that have to be implemented in a planned
manner are well laid out to ensure that this objective is realized altogether. Therefore, the

ENTREPRENEURSHIP BUSINESS PLAN3
contents in the rest of the report would be including a company summary, products and
services assessment, market analysis summary, marketing and sales strategy , web plan
strategy and management summary. Each of these factors would be well analyzed to make
sure that the business plan is realistic as well as comprehensive.
Company summary
Anora’s kitchen is a joint partnership venture in the food and beverage industry with
the aim of catering to the public based in London, UK. This place has been chosen by the
owners of the chain because of the fact that it is one if the populated cities in the UK, with a
high market demand in food and beverages. The hospitality industry in the city has been
striving with a growth rate of over 8% (Liu, Sun and Wang 2016). It is for this reason that the
main thing that has to be noted in this regard is the fact that the demand for leisure in the city
is very high in the city.
As of now, the restaurant is only set to venture into the city of London and
accordingly expand into the other cities of UK, possibly Birmingham, Manchester and
Liverpool. Anora’s Kitchen specializes in Italian dishes, like Pizza, Penne, Spaghetti, and
more. In Pizza’s the company is set to introduce the widest range of pizzas in the, focusing on
providing a unique taste to the customers of the public. This is aimed at making sure that
Pizzas becomes the unique selling point of this restaurant in this future. The restaurant is also
set to introduce a special dish, which is Penne in black sauce, which is highly uncommon in
the food and beverage industry. Therefore, much of the restaurant’s focus is on food, relying
on this section to be able to make the most profits and appeal to the audiences.
The company has signed a deal with Nisbets Catering, to supply it with all sorts of
raw materials that would be required by the restaurant to operate. This not only includes raw
food materials, but also the best quality of utensils and cutlery that is available in the market.

ENTREPRENEURSHIP BUSINESS PLAN4
For the purpose of interior decorations and design, the company has signed a one year deal
with GD Parvin, which happens to be one of the leading interior designers in London. For
other logistics, the company has signed another one year deal with Mango Logistics Group,
which again happens to be one of the leading logistics group in the city of London.
Being a joint venture between two entrepreneurs, the company is a privately owned
one, with no intention of making it publicly owned anytime in the near future. The main thing
that has to be noted about the organizational structure and functioning in this company is the
fact that all the business decision making powers are in the hands of the owners, with the
business executives and business manager overlooking the realization of the business
objectives and decisions. There are three distinct departments in the company. The first is the
food and beverage department, the second is the management and operations department, and
the third is the finance department. The food and beverage department consists of the waiters,
the chefs, the other kitchen staffs, led by the head chef. The management and operations
department consists of the business manager and the subordinate business executives, who
are responsible for overlooking the business and internal and external management aspects of
the restaurant, with the business manager working directly under the supervision owners of
the company. The finance department is the smallest of the lot and is responsible for keeping
track of the costs and revenues of the hotel, monitoring cash flows and determining periodic
profits. There is a direct link between the operations and the finance departments, as the
finance department is responsible for delivering financial reports to the operations department
on a regular basis.
Products and services
Anora’s Kitchen , has a taste of the South Italy, situated in London, with the
facilities of the bar and lounge. This restaurant has its aim in attraction of the customers of

ENTREPRENEURSHIP BUSINESS PLAN5
London with its fresh, health and the home-made products. The customers’ health have been
taken into consideration in accordance with the tastes. The food products have low
carbohydrate, low or no trans-fat and very limited calorie content. Also since the trend of the
new bold tastes, the restaurant also focusses on the high flavour, and spiny tones in their food
items.
Among the food products the restaurant offers, the most famous of them are “Penne in
Black Sauce which is a rare food item, having its speciality in China. Also the restaurant’s
speciality lies in their widest range of Pizzas from London, Mediterranean and Italian
sandwiches, like the famous Italian Chicken Parmesan Sandwich, the Roasted Chicken
Caporese Sandwich as well as Italian Ciabatta Sandwich. The sandwiches are made from the
hand-made breads which comes fresh from the kitchen. Apart from all these, the food
products with Salami, Italian style Ham and Fried Chicken Caesar Wrap will indeed help the
restaurant to achieve success with the customer satisfaction.
Apart from the food items, the restaurant provides services of drinks and beverages
such as the gourmet iced as well as hot teas and coffee. Lattes, cappuccinos and espressos are
also included in the menu list. The restaurant promises on the freshness of the food products
as well as on the finest quality products. The food delivered is prepared with sensitivity and
care. In accordance with the beverages for the children and the public, the restaurant also
provides the customers with a list of modest size wine as well as hard drinks. Best quality
wines from Italy, France, California and London are supposed to be offered to the customers.
Since the restaurant plans on the opening of a lounge service, the wines shall be available in
both glasses and in bottles. It also has the availability of Italian and Belgium beers and finest
Vodkas as well as homemade Italian apertifs. Customers also will get the opportunity to taste
the best quality malt scotches with softly-lit and comfortable bar features.