Business Plan for High Sky Restaurant: An Innovative Idea to Provide Food and Beverage Services in the Sky

Entrepreneurship

EXECUTIVE SUMMARY
Entrepreneurship is a venture which is initiated by the entrepreneur by an innovative idea
which involves high level of risk taking. The present report deals with a business plan wherein a
restaurant is being established with the name high sky restaurant which has an innovative idea of
providing food and beverage services in the sky which is above 50 feet from the land. This
restaurant is an innovative idea that can provide the customers with immense experience. This
business can flourish during the COVID-19 as it has the ability to act as stress releaser. By
consuming the services of this restaurant, the people can be stress relieved. The restaurant will be
established near Themes River where there is end number of competitors but the innovative idea
of restaurant in the sky has the ability to take the competitive edge in the market. The business
shall use aggressive marketing strategy by applying marketing mix so that it can attract more
customers in order to increase its sales. This innovative idea requires huge level of investment so
the funds will be raised by Angel investors or venture capital.

Contents
EXECUTIVE SUMMARY.........................................................................................................................2
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
Business details.......................................................................................................................................4
Location...................................................................................................................................................5
Market / Industry analysis.......................................................................................................................5
Product/Service description.....................................................................................................................6
USP and Competitor analysis..................................................................................................................6
Operations Plan.......................................................................................................................................7
Risk and Contingency plans....................................................................................................................8
Sales and marketing strategy...................................................................................................................9
Finance and funding plans.....................................................................................................................10
Management team – justifying your ability to lead and manage this venture........................................11
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................12

INTRODUCTION
The concept of entrepreneurship mainly refers to an activity which involves development
and management of the business venture so that the profits can be gained by it by taking many
risks in the world of corporate. It is simply the willingness to begin or start up the business. The
entrepreneur is the one who brings the innovative idea in order to fulfill the demand of the
market and achieve its business objective of generating maximum revenues and profitability. It is
an idea which involves setting up or starting the own business instead of working for other
person (Alseiari, 2020). The entrepreneur deals with many fears and obstacles but overcome
them with its hard work, knowledge and skill. They are the risk takers and believe in taking risk
in order to grow and succeed in the competitive world. This report shall deal with the business
plan which shall include the details of it, location, industry or market analysis, USP, competitor’s
analysis, description of product or service, operations plan, market strategy, funds and
management of business.
MAIN BODY
Business details
The present business is relating to the restaurant which shall be opened soon in London.
As there has been the major impact on the hospitality sector, especially the food and beverage
industry, this business plan is aimed to put efforts to bring the normal lifestyle for the people
wherein a restaurant is being planned to be opened which shall have an innovative idea so that
more of the people are attracted towards this industry. The opportunity for the present plan
involves giving once in a lifetime experience to the people while consuming food so that they
can be stress relieved due to the pandemic and gain the best experience. The name of the
restaurant will be “High Sky Restaurant” which shall be 50 Feet above the land in order to
provide immense level of experience to the customers. It shall provide the food and beverage to
the people in the sky. It shall have Indian, Italian, Continental and Chinese food. The customers
can avail the services of the restaurant after 2pm till 12am in the form of lunch, afternoon tea and
snacks and dinner. The opportunity to initiate this plan came from the stress which people are
experiencing due to shut down of nation at the time of pandemic of covid-19 so that now they