Entrepreneurship and Business Plan for Nature's Bliss Organic Product Company

Entrepreneurship

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Key components for the business concept..................................................................................3
Assessment of the industry, market, organizational and financial feasibility and their impact
on the Nature's Bliss organic product company..........................................................................4
The key components of the value chain and business model canvas in relationship to Nature's
bliss organic cosmetic business...................................................................................................8
Quantitative and qualitative models and concept explaining the potential risk that can be
managed....................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Entrepreneurship is the ability of an individual to start, develop and manage a business venture to
gain profit and growth by taking certain risk in the corporate industry. There are various concepts
such as product base, adopted strategy to marketing, target market, availability as well as the
This report focuses upon the business plan of organic products manufacturing company name
under “Nature’s Bliss”. The organizational, market assessment also aims to understand industrial
situation, market scope and parameters related to functional long term positioning. The
relationship of value chain model and the business model are studied to relate business proposal
with the real time situation. Moreover, the risk assessment study is also studied to understand the
type of strategy adopt for the establishment as well as for the expansion.
MAIN BODY
Key components for the business concept
Entrepreneurship is becoming trend worldwide and developing as well as marketing of
the organic skin care product line have found growing acceptance among individuals in the
market nowadays (Entrepreneurship., 2021). People are being aware of adverse harmful effect of
beauty products on the skin that causes the allergies, skin irritation as well as can cause cancer
type of severe issues on long term use (Bosma, Sanders and Stam, 2018). Moreover, people also
are adopting the eco-friendly sustainable products to save environment from these fully chemical
included skin care products. For the entrepreneurship of these organic beauty products, there are
various factors present that affect the start of the business of an entrepreneur are described as:
 Business proposal: The proposal behind the Nature's bliss organic beauty product is
basically includes the ideology to introduce new economical range of organic skin, hair
care and beauty product with minimum or no chemical substitutes. These organic product
will provide the benefit of make-up and the skin nourishment at the same time.
 Raw material: for the Nature's bliss organic skin care products, raw products are listed
as medicinal plants, herbs, botanical oils, kitchen ingredient such as turmeric, etc.
 Capital investment: The capital investment depends upon the technologies used in
product manufacturing, marketing cost to promote or sale of the organic products.

 Product and Services: Nature's bliss organic beauty products industries starts the
product list with basic purpose items such as cleanser, toner, moisturiser, creams, lotions
and on the big scale it can include face make-up and hair care products etc.
 Target customers: Target customers of a beauty products industries are ladies, youth,
make-up artists, person with the sensitive skin, person who have already tested the
chemical beauty products and had the adverse effect. These type of customers always
wants the organic products, that can make their skin better and flawless naturally.
 Marketing strategies : The strategies opted for the marketing of Nature's bliss organic
products can be digital marketing and the door to door marketing following the cost-
cutting fundamentals. In these cosmetic industries the main marketing being used is oral
marketing. Provide Testing samples of the product can boost the use of product sell.
 Location and involvements : This business can be operated form the home also, on the
basic scale this industry does not require the store or shops for selling in UK.
 Business Expansion scale: This industry have a huge market coverage all over the globe.
On the low scale, this business can be limit to the particular city or state, with the
increase in productivity as well as the selling and the profit margin, the expansion area
can be broadened up.
Assessment of the industry, market, organizational and financial feasibility and their impact on
the Nature's Bliss organic product company
Industrial Competition assessment:
For the assessment of other company in UK working in these industries can be understood by
using Porter's Five force. Porter's five force model is used for the external factor analysis of a
company (Bruijl, 2018). On assessing the Porter's five model on Nature's bliss company:
 Bargaining Power of buyer: In UK power of customers is always high because they can
make lower down their prices. In case of Nature's bliss the power of customer bargaining
is high. So, if the products of the Nature's bliss should be of good quality and effective
price then this can be minimised.
 Power of suppliers: