Entrepreneurship Development: A Detailed Plan for Green Mountain

ENTREPRENEURSHIP
DEVELOPMENT

TABLE OF CONTENTS
PART A..............................................................................................................................3
PART B..............................................................................................................................3
Introduction.....................................................................................................................3
Business objectives........................................................................................................3
Customer value proposition canvas...............................................................................4
“Lean” business model canvas......................................................................................5
Detailed development plan............................................................................................6
Future developments or changes in direction................................................................9
Summary........................................................................................................................9
REFERENCES................................................................................................................11

PART A
Covered in PPT.
PART B
Introduction
Entrepreneurship development is very necessary task to an entrepreneur.
Currently there are various theories and methods available within the market which an
entrepreneur can adopt and use for developing its attribute of entrepreneurship.
Basically, when a person has well-developed quality of entrepreneurship, then it can
enable for innovating different new ways of business and enterprise. With the support of
well-developed entrepreneurship, any person can easily innovate those products which
can provide it huge profit within the market. Developed entrepreneurship always gives
opportunity to an entrepreneur to adopt the “Lean Start-Up”. There is lean start-up is
basically a productive method to different entrepreneurs and
businessmen/businesswomen that provides opportunity to produce such products and
services which has highly demanded by customers within the market (Pomianek, 2018).
Lean start-up is also an effective way to various people for opening a new business or
launching a new product/service on the behalf of present business. Currently many of
people are taking great benefits from lead start-up.
This is report discusses the process of launching and a new business with a new
exclusive product or service. Basically, this discusses topic is small aspect of
entrepreneurship development. There are a new business or enterprise has launched
named “Green Mountain”. The management of this business has innovated new
exclusive product named “natural handmade performance”. According to management,
this product is completely free from harmful chemicals which can negatively affect to
any person’s health.
Business objectives
Currently the upper management of Green Mountain is aiming for generating
great profit margins in its first three years. Basically, existing management of this
business have to put its huge efforts in its daily business operations to generate great
profit. The management and owner is this company expecting that, Green Mountain will
be succeeded in selling 10000 units of new innovated product in first year, 12000 unites

in second year, and 15000 unites in the third year. The management of this newly
established business has decided to charge £15 on every purchase of product from
different customers (Shaikh and Shaikh, 2019). On the basis of this rate of perfume and
expecting selling unites of product, Green Mountain can be generated revenue of
£150000 in the first year, and revenue of £180000 and £225000 in the second and third
year respectively. The management should use some modern business strategies in its
initial stage for achieving expected outcomes.
Customer value proposition canvas
There is value proposition canvas is basically useful tool that support to different
businesses for positioning any product or service around the customers on the basis of
their values and needs. With the support of this tool, Green Mountain will be able to
develop and modify its product on the basis of customer’s requirements. Currently many
of businesses within market are taking great advantage through this tool, in which upper
management of this business also has highly required to adopt and implement value
proposition canvas tool. This tool mainly provides two categories called; customer
profile and value proposition, in which this each category includes three elements. By
considering these three elements of each category, the Green Mountain will be able to
gain excellent results within the market place. These all elements of customer value
proposition canvas tool can generally provide framework to this new enterprise for
perfectly understanding the actual values, needs and wants of different customers
(Morozova Dneprovskaya and Kozhukhova, 2018). In this situation, the diagram of this
tool has been attached below, and its different elements has perfectly discussed below
as well.