Entrepreneurship Development: Coffee Rite

This document provides an overview of the lean start-up concept and explores the business objectives, marketing plan, operational plan, and more for Coffee Rite, an entrepreneurial venture. It discusses the value proposition, customer segments, revenue streams, and marketing strategies for the coffee shop.

Entrepreneurship Development
Coffee Rite
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Contents
Introduction to lean start-up.........................................................................................................3
Business objective, sales revenue, profit margin for first three years of operation.....................3
Consumer value proposition canvas............................................................................................4
Lean business model canvas diagram..........................................................................................5
Marketing plan.............................................................................................................................7
Operational plan...........................................................................................................................8
Technical solution and information technology plan..................................................................9
Human resources and enterprise plan........................................................................................10
Financial plan.............................................................................................................................11
Determine the possible future development and change in direction........................................12
Summarise.................................................................................................................................13
REFERENCES..............................................................................................................................14
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Introduction to lean start-up
Coffee Rite shop is based on the lean start-up enterprise that has been sweeping the local
areas. Along with taking advantage, benefits of new trends. They are planning for the future. The
Coffee Rite shop can use the lean conceptual thing for attracting a large number of customer. In
order to establish the better position which brings a lot of facilities and services. The start-up
enterprise will provide the comfortable environment whereas each customer can receive better
quality of food services at reasonable price. It will be offering the variety of option to potential
client such as Juice, soda and other beverages.
The innovation is that when providing the herbal coffee for consumer who will conscious
about the diet or health. That’s why, it will considered the best option to implement innovative
idea in business establishment
Additionally, The lean start-up will focus on projecting the relaxed atmosphere, also
divided into different areas. Furthermore, it will provide the night entertainment featuring folk
music, Jazz. The client will be selecting the nights for enjoying different entertainment.
Moreover, coffee rite shop will be planning to use the art gallery and time to create a dynamic
areas. Therefore many existing potential consumers will inspire or motivate towards their
attractiveness. In this way, large number of customer attracts towards the product as well as
service.
Coffee Rite shop will be operating in different local areas. However, these are considering
the investor with payoff investment within three years (Brown, Mawson and Peterson, 2019).
The owner of enterprise will handle the entire management system and also tried to bring the
business over 20 years. Chief executive officer has a major responsibilities for identifying the
economic condition at certain level. It also established the coordination and provide them with
training for other staff members.
Business objective, sales revenue, profit margin for first three years of operation
The business plan will be outlining the start-up of business which is known as coffee circus. In
order to obtain or gain the popularity in marketplace. Before establishing the business, owner of
enterprise is setup the significant objective.
 To implement the innovative herbal coffee product within business growth and
development.
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 To increase the sales rate by 10 %– 20%, next three years.
 To achieve the effective customer base line while considering 6% growth last quarter and
goal of 10% reachable.
 To increase the expected to bring in 300 new customer this quarter and give average sales
figure per customer.
These are considered the objective of lean start-up, which providing the friendly
environments, comfortable atmosphere for consumers. In this way, there are large number of
people receive the better quality food and services at reasonable price. CEO will make an
effective decision for business expansion but they always concerned about the demand of
customer in marketplace. The overall profit margin is depending on the enterprise objective that
will help for increasing the productivity as well as profitability in global marketplace (Crick,
Crick and Chaudhry, 2020).
The significant goal of enterprise that will provide the substantial income and also create
an effective working environment or culture for both employee, customers. Moreover, CEO will
be planning an effective strategies to target the market segments for giving the various option so
that they can maintain the position next three years. This will be possible while considering the
enterprise goal and objective.
Consumer value proposition canvas
The value proposition canvas is based on the tool or platform which help for ensuring the
specific product as well as services. Sometimes, it is positioned around that customer values and
requirements. Coffee rite shop will consider the value proposition canvas model for identifying
the demand of potential consumers. In order to maintain or manage the value proposition.
VPC is mainly representing as unusual combination of product as well as service. in order
to add more value of potential customer and also resolving the queries of client who are
attracting towards herbal coffee items.
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Figure: 1
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Consumer profile
Coffee Rite shop start-up enterprise will focus on the customer profile, gaining more
advantage, benefits which will help for expectation of client needs. Sometimes, chief executive
officer will collect and store large amount of data, identifying the appropriate needs of client.
Afterward, it will be implementing the strategies to delight client and things which may increase
the likelihood of adopting value proposition (Hillemane, Satyanarayana and Chandrashekar,
2019).
it also determined the positive as well as negative experiences, risks that customer
experience in the process of getting jobs. Each and every staff members are performed the task to
provide the best quality of product as well as service. Owner of enterprise that will resolve the
issue of client and satisfy with customer needs.
Value Map
 Gain creator: The manager will gain the customer demand and also offers added more
value in the business expansion. in this way, it is mainly describing that how product and
service add more value. In some situation, it has slots for order, precise order receiving
appropriate time and cashless payment.
Product and service
 it will be adding the more facilities and launch the variety of dishes. In this way, it also
attracting the large number of customers. On the other hand, it will be gain and relive the
pain of employees.
Pain reliever:
 It can be defined how potential consumers pains are alleviated. Coffee rite shop offering
the herbal coffe and always maintain the affordable price.
Pains
 It refer to the negative experience of customer. In this way, coffee rite shop face the
problem but it can be resolved through effective strategies.
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Jobs
 In this section, Coffee rite shop can be analysed what specific need or requirement of
potential customer. Afterwards, business can perform specific job to provide herbal
coffee. Furthermore, it also used modern technology to deliver the items.
Customer objective:
 The primary objective of customers to purchase best quality of product and service at
affordable price. In this way, Coffee rite shop always manage the best service regarding
herbal coffee.
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Lean business model canvas diagram
(Key partners)
Coffee farmers
Food outlets
Bank
Classic beans
(Key activities)
Supplies the
various raw
materials.
Service marketing
Roasting the coffee
beans
(value
Proposition )
Customer
interaction with
better quality of
product such as
herbal coffee
because it is a
type of new
addition in term
of healthy diet.
The uniqueness
of service and
maintain the
comfortable
environment or
culture.
(customer
relationship )
Social media
platform
Facebook
Website
(customer
segments)
Other
partnership
shops
Coffee lover
Traveller
Young
generation
people aged
between 20 to
40 those who
are very health
conscious
(key resources)
Financial resources
Business processes
Innovation
Suppliers, raw
materials,
equipment’s
(channels)
Direct selling
Telephone
channel
(cost structure)
Fixed cost
Variable cost
accounting services, insurance and
(revenue stream)
Business plan or strategy prepared for investment.
Planning for Sales of equipment’s and other
merchandise
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advertisement investment
Figure: 1
Key Partnerships
The Chief executive officer will be considered the local farmer, group of people,
individual. These are providing the better quality of raw materials. In this way, it can easily meet
the expectation level with potential consumers. On the other hand, it also establishing the
partnership with other coffee shop to export or import the items.
Key activities
The start-up enterprise that will require the business model can work automatically.
There are different activities performed by different departmental officers. In order to establish
the better coordination between then (Li, Ahmed and Naz, 2020). These are supply the raw
materials and process of roasting coffee beans. Another way. It will be including the marketing
tool to promote the better quality of product as well as service. In additional, it will perform the
different activities such as service management, marketing, suppliers.
Cost structure
The overall cost structure on business model which are driven or motivated the value.
Furthermore, it also concerned about the increasing the creation of value which compared with
the overall cost of production. In this way, Coffee Rite shop will be putting more efforts to create
or deliver the best quality of product as well as service. After estimation, it also monitoring the
activities of employee in business operations. The entire cost structure consists of raw materials,
marketing price, development, labour wages and also making the merchandise.
Customer relationships
The chief executive office build the customer relationship with different staff members.
In order to establish the direct coordination through social community. Moreover, it also
including the social media platform such as website, YouTube, twitter and instagram.
Revenue streams
It can be derived the overall revenue of start-up that can be categorised into different
sales of product to client. The product sales are influenced by willingness of client which pay
each product value proposition offered (Lukeš, Longo and Zouhar, 2019). In this way, it will be
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improved the understanding towards the revenue of enterprise which always attracts large
number of consumers toward brand. in this way, it is directly increased the productivity as well
as profitability in marketplace.
Channels
The Coffee Rite shop will be preferred to select the direct selling approach. It help for
establishing the good relationship with potential client. In this way, it become great opportunities
for start-up enterprise to gain the competitive advantage (Passaro, Quinto and Thomas, 2020).
Afterwards, it give benefits to deliver the value proposal that can directly interact with client.
Furthermore, it will be evaluating the current value proposition when they create.
Value Position
It also offered the value proposition by CEO to their existing consumers. it also focused
on the providing the multiple entrainment features which always attracts people. in this way, it
automatically maintain value position in global marketplace. There are lot of people use the
service on regular basis. An effective environment of coffee shop were inspired or motivated the
people towards the better services.
Customer segment
Coffee Rite shop enterprise will inspire with business to customer and business to
business. These are targeting the adults who will be spending a lot of time with friends, another
one is tourist who purchase the product for consumption. In this way, it help for targeting the
customer on the basis of their preferences, demands.
Marketing plan
It is based on the plan or procedure, which become useful for estimating the overall
budget requires to execute marketing plan. This plan is related to provide the better quality of
product and service information through different distribution channel. In order to promote the
accurate data of coffee rite shopenterprise (Passaro, Quinto and Thomas, 2020).
Goal: To generate the revenue of monthly sales approximately $71,000 per month of 3% to 4%
of target marketing within 20 months.
Objective
 To maintain the high quality of standards in term of food as well as service.
 To provide the various entertainment facilities with cover charges.
 To ensure the friendly, comfortable environment or culture.
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 To provide the various discounts, coupons and vouchers
 To manage or use the customer mailing list
Target customer
The Coffee Rite shop enterprise that will target the between 18 to 60 years old. it provide
the product as well as service at reasonable price so that they will easily target the low income
generation people. They will live within three of coffee Circus. Furthermore, Student may use
the coffee service so that it help for targeting the large number of student. Generally, targeted
people who are coming to see various entertainment so that they also participating. A majority of
client will enjoy relaxing atmosphere.
Estimated market share and sales
The Coffee Rite shop will be estimating the overall sales revenue, purpose of identifying
the market share to start-up enterprise.
Promotional and Advertising
Coffee Rite shop enterprise will take various number of avenues. The owner of business
will use the different promotional channel for distributing the information about the particular
product as well as service in global marketplace. It involves social media platform, website and
smartphone application (Passaro, Quinto and Thomas, 2020). Generally, these will be used for
providing the information about the product, service and detailed about coffee rite shop shop.
Operational plan
In Coffee Rite shop enterprise, it play important role that help for identifying the various
operations suitable for business expansion in marketplace. In order to establish the strong
position in global world.
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Goal: To keep price or cost of goods 20% below, providing the better quality of product and
service with prompt.
Objective
 To provide the better training for all staff members.
 To implement the strategies for achieving goal of business.
 To acquire the use of food fax software package.
 To design the efficient kitchen as well as service areas.
Product distribution
Each and every product will be distributed in the restaurant with the help of food servers.
When potential consumer enter in the Coffee Rite shop that they will be selecting the seat
themselves. Afterwards, it serve the water and other necessary requirements (Passaro, Quinto
and Thomas, 2020) . Afterwards, staff member will provide the menu and give many option to
select food on the basis of their taste. These are considered the different operations performed by
operational staff member. Chief Operating Officer will be handling the various activities in
proper manner.
Furthermore, there are different operational activities performed such as making,
suppliers, partners, orders and shipping. In order to establish the coordination between different
activities by operating officer in the organization.
Pricing:
The food process will be in moderate range and also comparable other coffee house in
particular areas. Within menu card, it also mention the suitable price of each and every food item
so that they will target low income generation people. It help for providing the better product as
well as services.
Technical solution and information technology plan
Modern Technology related plan always supports for lean start-up enterprise. Therefore,
it will be implementing innovation in business operation and function. In this way, it will
increase the popularity of business in marketplace.
Goal: To implement the modern technology in business activities, while improving the overall
performance as well as efficiency.
Objective
 To improve the quality of service due to the advance technology.
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 To enhance the overall business performance for targeting a large number of consumers.
 To recognize the essential resources, equipment’s during business operations.
Implementation of IT plan
The Start-up enterprise will use to implement IT plan which always supports for
formulating its IT strategy. In this way, it become easier for enterprise to design or create single
roadmap to target the large number of potential consumers. On the other hand, it will be used the
Food Fax software which are completely utilized in proper manner. it is also containing the
different features.
Inventory accounting system
Coffee Rite shop will be implementing the accounting system, which help for calculating
the cost of goods and also provide the shelf-order inventory forms. In this way, it will compare
the usage with other average usage by item (Passaro, Quinto and Thomas, 2020). Furthermore,
this platform will allow to find out the name, vendor item codes. Sometimes, it will be doing the
automatic distribution of invoice account.
Furthermore, the start-up enterprise will be using the customer relationship system that
allows for customer to check the availability of item and service. Sometimes, many consumer are
comparing the actual item with another one.
Human resources and enterprise plan
The start-up enterprise will consider the important plan that become useful for identifying
the management of staff member, understanding the functionality of team. In this way, it will
develop the human resource management that supports for overall business operation and
function.
Goal: To competent and knowledge management employees which performed the significant
function as team.
Objective
 To hire the skilled, qualified and experience person in business expansion.
 To conduct or organize weekly management meetings.
 To manage the on-going training for employee in term of food service management.
 To review the performance of employee and provide the incentive.
 To monitor the regular activities while encouraging towards the innovation.
Organization
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The Coffee Rite shop will be operating their business marketplace. However, it will take
investment funding from different investors. Afterwards, start-up enterprise will be paid
installment in yearly basis and also include interest. Chief human resource officer will be taking
the responsibility to handle the different business management activities. The officer will provide
the guidance to supervisors for completing the significant task on time.
There are different staff member performed the different role in the organization. It
involves cook, shift supervisor and server. The chief officer will hire the knowledge person that
can easily handle the business activities. Generally, it will assume the experience person to
provide the better quality of service. For Example:- An experience cook is responsible for
assisting the various duties. It always keep maintain the kitchen clean and hygiene.
Furthermore, CEO of human resource management, which will develop an effective
policies and procedures that supports for providing the equal right for employee, customers.
Financial plan
It is an essential for start-up enterprise to create an effective plan for identifying overall
investment, expenditure that require for business development (Passaro, Quinto and Thomas,
2020).
Goal: Coffee Rite shop offering the new addition product such as Herbal coffee. in order to
attract large customer within affordable price. Afterwards, it will help for increasing the overall
business production and sales in marketplace.
Objective
 To purchase and use the better food fax platform or tool. -
 To provide the better training for employee with proper food handing and prevent the
waste.
 To check the quality of food item from the suppliers, when food is being delivered.
 To maintain the storage of equipment in proper working condition.
Financing plan and Exit strategy
There are total requirement of capital for start-up enterprise approximately $99,000. CEO
of company has been contributed in $10,000 and also investing money. Sometimes, it would be
required in loan $30,800. In this way, it become easier for identifying the total financial plan
within $80,576.
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Moreover, Coffee Rite shop will be considering the acceptable exit strategy to sell the
business into another enterprise. It can assume the desirable plan that would be sell the different
assets, equipment. In order to remain balance that will have renegotiated as well as payment
plan.
Cash budget
Cost analysis
Financial planning is consider an important factor which always support for estimating the
overall bduget. It help for examining the current business situation while implementing the
suitable approach. Before establishing the business that will require to estimate accurate
calculation. Furthermore, it will create the cash flow analysis in step by step manner.
Determine the possible future development and change in direction.
According to enterprise plan, it should be covered the essential details about the overall
business growth and development. These will help for identifying market value of Coffee Rite
shop enterprise in global marketplace. Chief executive officer will be implementing the various
strategies, innovation that help for expanding the business in global world. At same point, it will
require to do possible development in future and also make changes in business activities.
Possible future development
 On regular basis, it will be changing the business policies and procedures.
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 It will implement the innovation in enterprise, which acquiring the essential information
and targeting the potential consumers.
 It will be conducting the market research to determine the new trends, preference of
client towards the business.
 It will be changing the different online platform to gather a lot of information of client.
Summarise
From above discussion, it has summarised about the lean start-up business such as Coffee
circus. These are establishing their business in marketplace and also taking advantage, benefits
of new trends. In business expansion, it is important for considering the Coffee rite shopcan lean
conceptual technique that useful for implementing innovative idea in the business and also
attracts a large number of people towards organization. The report should be covered the
different plan or
The documentation has created the different development plan such as marketing, human
resource, technology that always support for providing the comfortable environment whereas
each customer can receive better quality of food services at reasonable price. However, the plan
has supported to easily estimating the overall investment in the business establishment.
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REFERENCES
Book and Journals
Brown, R., Mawson, S. and Peterson, L., 2019. Start-up factories, transnational entrepreneurs
and entrepreneurial ecosystems: unpacking the lure of start-up accelerator
programmes. European Planning Studies. 27(5). pp.885-904.
Crick, J.M., Crick, D. and Chaudhry, S., 2020. Entrepreneurial marketing decision-making in
rapidly internationalising and de-internationalising start-up firms. Journal of Business
Research. 113. pp.158-167.
Hillemane, B.S.M., Satyanarayana, K. and Chandrashekar, D., 2019. Technology business
incubation for start-up generation. International Journal of Entrepreneurial Behavior &
Research.
Li, C., Ahmed, N. and Naz, S., 2020. Role of Business Incubators as a Tool for Entrepreneurship
Development: The Mediating and Moderating Role of Business Start-up and Government
Regulations. Sustainability. 12(5). p.1822.
Lukeš, M., Longo, M.C. and Zouhar, J., 2019. Do business incubators really enhance
entrepreneurial growth? Evidence from a large sample of innovative Italian start-
ups. Technovation. 82. pp.25-34.
Passaro, R., Quinto, I. and Thomas, A., 2020. Supporting entrepreneurship policy: an overview
of Italian start-up competitions. International Journal of Entrepreneurship and
Innovation Management. 24(1). pp.1-30.
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Appendix
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