Entrepreneurship Development: Coffee Rite

Entrepreneurship Development
Coffee Rite
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Contents
Introduction to lean start-up.........................................................................................................3
Business objective, sales revenue, profit margin for first three years of operation.....................3
Consumer value proposition canvas............................................................................................4
Lean business model canvas diagram..........................................................................................5
Marketing plan.............................................................................................................................7
Operational plan...........................................................................................................................8
Technical solution and information technology plan..................................................................9
Human resources and enterprise plan........................................................................................10
Financial plan.............................................................................................................................11
Determine the possible future development and change in direction........................................12
Summarise.................................................................................................................................13
REFERENCES..............................................................................................................................14
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Introduction to lean start-up
Coffee Rite shop is based on the lean start-up enterprise that has been sweeping the local
areas. Along with taking advantage, benefits of new trends. They are planning for the future. The
Coffee Rite shop can use the lean conceptual thing for attracting a large number of customer. In
order to establish the better position which brings a lot of facilities and services. The start-up
enterprise will provide the comfortable environment whereas each customer can receive better
quality of food services at reasonable price. It will be offering the variety of option to potential
client such as Juice, soda and other beverages.
The innovation is that when providing the herbal coffee for consumer who will conscious
about the diet or health. That’s why, it will considered the best option to implement innovative
idea in business establishment
Additionally, The lean start-up will focus on projecting the relaxed atmosphere, also
divided into different areas. Furthermore, it will provide the night entertainment featuring folk
music, Jazz. The client will be selecting the nights for enjoying different entertainment.
Moreover, coffee rite shop will be planning to use the art gallery and time to create a dynamic
areas. Therefore many existing potential consumers will inspire or motivate towards their
attractiveness. In this way, large number of customer attracts towards the product as well as
service.
Coffee Rite shop will be operating in different local areas. However, these are considering
the investor with payoff investment within three years (Brown, Mawson and Peterson, 2019).
The owner of enterprise will handle the entire management system and also tried to bring the
business over 20 years. Chief executive officer has a major responsibilities for identifying the
economic condition at certain level. It also established the coordination and provide them with
training for other staff members.
Business objective, sales revenue, profit margin for first three years of operation
The business plan will be outlining the start-up of business which is known as coffee circus. In
order to obtain or gain the popularity in marketplace. Before establishing the business, owner of
enterprise is setup the significant objective.
 To implement the innovative herbal coffee product within business growth and
development.
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 To increase the sales rate by 10 %– 20%, next three years.
 To achieve the effective customer base line while considering 6% growth last quarter and
goal of 10% reachable.
 To increase the expected to bring in 300 new customer this quarter and give average sales
figure per customer.
These are considered the objective of lean start-up, which providing the friendly
environments, comfortable atmosphere for consumers. In this way, there are large number of
people receive the better quality food and services at reasonable price. CEO will make an
effective decision for business expansion but they always concerned about the demand of
customer in marketplace. The overall profit margin is depending on the enterprise objective that
will help for increasing the productivity as well as profitability in global marketplace (Crick,
Crick and Chaudhry, 2020).
The significant goal of enterprise that will provide the substantial income and also create
an effective working environment or culture for both employee, customers. Moreover, CEO will
be planning an effective strategies to target the market segments for giving the various option so
that they can maintain the position next three years. This will be possible while considering the
enterprise goal and objective.
Consumer value proposition canvas
The value proposition canvas is based on the tool or platform which help for ensuring the
specific product as well as services. Sometimes, it is positioned around that customer values and
requirements. Coffee rite shop will consider the value proposition canvas model for identifying
the demand of potential consumers. In order to maintain or manage the value proposition.
VPC is mainly representing as unusual combination of product as well as service. in order
to add more value of potential customer and also resolving the queries of client who are
attracting towards herbal coffee items.
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