Entrepreneurship Development

Entrepreneurship Development
1

Contents
Introduction to lean start-up.........................................................................................................3
Business objective, sales revenue, profit margin for first three years of operation.....................3
Consumer value proposition canvas............................................................................................4
Lean business model canvas diagram..........................................................................................5
Marketing plan.............................................................................................................................7
Operational plan...........................................................................................................................8
Technical solution and information technology plan..................................................................9
Human resources and enterprise plan........................................................................................10
Financial plan.............................................................................................................................11
Determine the possible future development and change in direction........................................12
Summarise.................................................................................................................................13
REFERENCES..............................................................................................................................14
2

Introduction to lean start-up
Coffee circus is based on the lean start-up enterprise that has been sweeping the local
areas. Along with taking advantage, benefits of new trends. They are planning for the future. The
Coffee circus can use the lean conceptual thing for attracting a large number of customer. In
order to establish the better position which brings a lot of facilities and services. The start-up
enterprise will provide the comfortable environment whereas each customer can receive better
quality of food services at reasonable price. It will be offering the variety of option to potential
client such as Juice, soda and other beverages.
The lean start-up will focus on projecting the relaxed atmosphere, also divided into
different areas. Furthermore, it will provide the night entertainment featuring folk music, Jazz.
The client will be selecting the nights for enjoying different entertainment. Moreover, coffee
circus will be planning to use the art gallery and time to create a dynamic areas. Therefore many
existing potential consumers will inspire or motivate towards their attractiveness. In this way,
large number of customer attracts towards the product as well as service.
Coffee circus will be operating in different local areas. However, these are considering the
investor with payoff investment within three years (Brown, Mawson and Peterson, 2019). The
owner of enterprise will handle the entire management system and also tried to bring the
business over 20 years. Chief executive officer has a major responsibilities for identifying the
economic condition at certain level. It also established the coordination and provide them with
training for other staff members.
Business objective, sales revenue, profit margin for first three years of operation
The business plan will be outlining the start-up of business which is known as coffee
circus. In order to obtain or gain the popularity in marketplace. Before establishing the business,
owner of enterprise is setup the significant objective.
 To increase the personal income in excess of $30,000 per years within three years.
 To create an effective customer base line, improving the product as well as service.
 To create an effective environment for employees, customers in the organization.
 To implement the innovation in the business activities for expanding across the global
world.
These are considered the objective of lean start-up, which providing the friendly environments,
comfortable atmosphere for consumers. In this way, there are large number of people receive the
3

better quality food and services at reasonable price. CEO will make an effective decision for
business expansion but they always concerned about the demand of customer in marketplace.
The overall profit margin is depending on the enterprise objective that will help for increasing
the productivity as well as profitability in global marketplace (Crick, Crick and Chaudhry, 2020).
The significant goal of enterprise that will provide the substantial income and also create an
effective working environment or culture for both employee, customers. Moreover, CEO will be
planning an effective strategies to target the market segments for giving the various option so
that they can maintain the position next three years. This will be possible while considering the
enterprise goal and objective.
Consumer value proposition canvas
The value proposition canvas is based on the tool or platform which help for ensuring the
specific product as well as services. Sometimes, it is positioned around that customer values and
requirements. Coffee Cruise will consider the value proposition canvas model for identifying the
demand of potential consumers. In order to maintain or manage the value proposition.
Consumer profile
Coffee cruise start-up enterprise will focus on the customer profile, gaining more advantage,
benefits which will help for expectation of client needs. Sometimes, chief executive officer will
collect and store large amount of data, identifying the appropriate needs of client. Afterward, it
will be implementing the strategies to delight client and things which may increase the likelihood
of adopting value proposition (Hillemane, Satyanarayana and Chandrashekar, 2019).
Furthermore, it also determined the positive as well as negative experiences, risks that
customer experience in the process of getting jobs. Each and every staff members are performed
the task to provide the best quality of product as well as service. Owner of enterprise that will
resolve the issue of client and satisfy with customer needs.
Value Map
 Gain creator: The manager will gain the customer demand and also offers added more
value in the business expansion.
 Product and service: it will be adding the more facilities and launch the variety of dishes.
In this way, it also attracting the large number of customers. On the other hand, it will be
gain and relive the pain of employees.
4