Introduction to Lean Businesses

This report provides an introduction to lean businesses and entrepreneurship. It focuses on Gymizee, a diet food store, and discusses its business objectives related to profit, sales revenue, and profit margin. The report also explores the concept of customer value proposition canvas and lean business model. Possible future developments and modifications are also discussed.

ENTREPRENEURSHIP
DEVELOPMENT

Introduction to lean businesses
Entrepreneurship is capability and readiness for developing, organizing as well as
running an organisation with uncertainties for earning revenue. In addition to this, best example
of entrepreneurship is starting new business. Moreover, entrepreneur is the one who have ability
as well as desire of establishing, administer and success within start-up with risk related to
generating revenue. In other words it can be said that, entrepreneur are simply risk takers and
they always try to come with something innovative in market which can be product, though and
idea. Motive of an entrepreneur behind bringing these is to gain long term sustainability, high
customer satisfaction as well as revenue generation.
This report is based on new venture named as Gymizee which is diet food store. They
deal in several type of diet food including both veg and non-veg which is requirement of every
individual now a day's because people are getting more health conscious. This business will grab
attention of people in effective manner because most of the youngsters are focusing more on
consuming healthy food. In addition to this, respective report will going to elaborate business
idea and its objectives both. Furthermore, customer value proposition canvas as well as lean
business model both will going to be explain. Along with this, possible future development or
modification in relation of the same will discuss with ending summary in report.
Business objectives
Every business have some objectives which they want to achieve in required time period
within effective manner. In relation of Gymizee which is diet food store they have some
objectives related to profit, sales revenue as well as profit margin. Description of these are as
follows :-
 Profit – every organisation work for generating profit and for which they make efforts for
making customer satisfy because it will provide them assistance in gaining high
profitability. Along with this, for an organisation profit is lifeblood without this no
business can sustain in competitive environment for long term. A organisation earn profit
for business survival, its growth as well as expansion over specific time. In relation of
Gymizee diet food store, for first year profitability will remain break even that means no
profit no loss.
 Sales revenue – This amount realized by an organisation from sales of goods and
services. Sales revenue use by an organisation for defining its business size as well as
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concept related to sales revenue is classified within two variation i.e., gross sales revenue
and net sales revenue. Moreover, sales revenue generally reported foe specific time
period such as month, quarter, year by other non-standard internals can also utilise. In
relation of Gymizee diet food store, sales revenue of company will high and production
cost will low which result in no profit and no loss situation for business firm.
 Profit margin – It is ratio of an organisation profitability which is calculated by (sales
minus all expenses and divide it by revenue). Moreover, profit margin ratio compares
profit to sales and represent how will company handling there overall finances. Profit
margin of company always express through percentage. In relation of Gymizee diet food
store profit margin of company will remain 10%.
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REFERENCES
Books and Journals
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