This report delves into the theories and practice of entrepreneurship, enterprise, and innovation. It explores the characteristics and competencies of entrepreneurs, opportunities for entrepreneurial activity at local, national, and global levels, and the factors influencing the development of an entrepreneurial culture. Additionally, it discusses the step-by-step process of starting a business from conception to execution. The report focuses on the Personal Shopper app, which offers home delivery of groceries from various supermarkets.