Entrepreneurship for Professionals: SWOT, PEST and Demand Analysis

Running head: ENTERPRENUERSHIP FOR PROFESSIONALS
Entrepreneurship for Professionals
Name of the Student:
Name of the University:
Author note:

1ENTERPRENUERSHIP FOR PROFESSIONALS
1. SWOT, PEST and DEMAND analysis
SWOT analysis
Strengths Weaknesses Opportunities Threats
 The only online
meat business in
the area
 There is a
flexibility in the
customisation of
the cuts
 Everyday
delivery
available for the
customers
 It is company
owned and
company
operated Supply
chain
 24*7 operation
availability.
 Fast and
effective
 Comparison
shopping
 Potential to
expand or
increase the
business
activities and
customer base
globally.
 Money
transaction
through online
mode such as
electronic
payment
systems, which
 As it is a start-up
business, hence,
the brand name
is weak and this
in turn is
possibly to
influence the
attraction, trust
and reliability of
the customers
towards the
business.
 Lack of
standards on the
processes.
 Weak
management
 Shortage of scale
 High cost
structure
 Low level of
staff
involvement and
motivation
 High rate of staff
turnover
 There are still a
huge number of
customers who
prefer to go a
buy products
such as meat and
fish like food
products by
personally
visiting the
market instead of
 Innovation
 Reach to new
potential markets
 Diversifying the
business by
introducing of
new products
apart from just
supplying meat.
For example,
poultry eggs,
fishes
 Increase of brand
name and image
among the
customers
 Increase of
internet users
 Increase in
investment
opportunities
 Reduction of
costs
 Being more
stylish, easier,
faster and better
 Increase in
intense or strong
competition in
the market
 Possibility of
poor customer
service
 Change in tastes
of the customers
and that of the
meats as well
because of use of
preservatives
 People becoming
more health
conscious and
turning
vegetarians
 Increase in the
substitute
products. For
example by the
Cattle Stations
 Dishonest online
business, which
could damage or
ruin the faith and
confidence of the
customers in the
enterprise.
 Poor growing
season due to
changes in
weather
condition, which
would affect the
production and
sale.
 Taking into
consideration the
rapid growth of
e-commerce as
well as the
amount of the

2ENTERPRENUERSHIP FOR PROFESSIONALS
is both easier and
fast and could be
done sitting in
part of the world.
 There is a
flexibility on
product, pricing
and distribution
of the meat
buying them
through internet.
 Work
inefficiencies
from the part of
the staffs
tax revenue that
is lost to it, the
government
could write the
legislation for
imposing the tax
on all the online
related sales.
This in turn
would remove
one incentive to
conducting such
business online.
 Loss of major
and potential
customers
 Customers are
highly privacy
concerned now-
a-days and
therefore, there
are customers
who prefer not to
give any kind of
personal data
and information
as they fear that
those
information
would be
misused and
would lead to
spam e-mail.