logo

(solved)Swot Analysis of Amazon

6 Pages1153 Words245 Views
   

Added on  2020-11-12

(solved)Swot Analysis of Amazon

   Added on 2020-11-12

ShareRelated Documents
SWOT Analysis Amazon
(solved)Swot Analysis of Amazon_1
TABLE OF CONTENTSSWOT ANALYSIS OF AMAZON.............................................................................................1REFERENCES................................................................................................................................4
(solved)Swot Analysis of Amazon_2
SWOT ANALYSIS OF AMAZON Amazon is the leading e-commerce brand of the world and also directing cloud player.Company invests huge sum in research and development within growth of e-commerce industryfor giving superior experience with their customers (Vieira and et.al., 2018). As shoppingdestinations, Amazon is very popular. In order to analyse the strength and weakness of theselected organisation SWOT analysis is conducted as below:STRENGTHS:Amazon is the leading e-commerce brand that is strength of firm. Company has alsomajor cloud player. Firm has strong global presences and large base of customer loyalty.Amazon has powerful financial position in terms of revenue that is also key strength. In recentyear, company achieve growth in fast sales. Organization is the favourite destination of customerfrom across globe in many collections such as fashion, music and electronic. Amazon's websitehas also faster grow in relation to number of third party seller (Odeh, Warwick and Garcia-Perez,2015). Company always focus on innovation and quality of marketing that helps in increasingloyalty of consumers. Firm has also utilized prime membership for increasing retention ofconsumers. With the help of it, firm has kept driving loyalty and experience of existing as well asnew customer. Firm has adopted leveraging information technology for increasing competitiveadvantages. Amazon has also extensive product mix for finding customers’ needs and wants aswell as their experience. There are millions of specific goods available on their e-commerceplatforms(Pruchinski, 2018). WEAKNESS:Poor operating margin and product failure are weakness of Amazon. Firm has paid highshipping costs and limited flexibility in pricing. The business model of company has imitated byothers easily that is also weakness. Firm has limited penetration in developing markets, becauseof other organizations became wholly constituted in developing markets. Due to tax avoidancecontroversies in UK, it damage to brand image of Amazon (Pratap, 2018). The weakness ofcompany is seasonal demand of customers. Firm offers free shipping on product to theirconsumers that decrease profit margin of business. It is not being able to optimize on costsbecause of this concept. Company has less focus on particular product and services margin. Poorposition of Amazon's fire phone has weakness of firm. Sometimes, fast rate of technologicaldevelopment amid huge competition, so that product are not successful. Firm has also limited1
(solved)Swot Analysis of Amazon_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Positive and Negative Impacts of the Macro Environment on Business Operations
|14
|606
|79

Research and Analysis Paper on Amazon: Part II
|12
|2426
|55

Amazon Global Business Strategy Analysis
|11
|3193
|253

SWOT Analysis of Amazon
|5
|1085
|177

Leadership Style and CSR of Amazon
|12
|3952
|51

Strategic Analysis of Amazon: SWOT, Stakeholders, and Organizational Structure
|10
|2405
|432