Entrepreneurship: Business Plan for Australian Fresh Food Cafeteria

This document provides an executive summary and introduction to entrepreneurship, followed by a detailed business plan for an Australian Fresh Food Cafeteria. It covers market analysis, competitor analysis, product description, and risk mitigation strategies. The objective of the cafeteria is to provide high-quality food and excellent service to customers while ensuring sustainable growth.

Entrepreneurship

Executive summary
The executive summary is a detailed impression of the corporate plan describing the business,
challenges with solution, target market and financial highlights. In the description there is a
conversation of the business plan. In which here is an outline of a cafeteria that is Australian
nutriment. This account drive cover of Market and Business Analysis, Competitor Analysis,
Publicizing and Assessing Strategies, Processes Plan and Monetary Requirements. The
objective of the catering business is to create service-based company whose prime goal is to
exceed the customer satisfaction and develop a sustainable start-up business.

Introduction
The clue of entrepreneurship includes the modernization qualities and worth
formation. The entrepreneurship contains the entities capitalizing their exertions in the
association. Modernization is a precise instrument for the businessperson who stretches the
benefit of take advantage of the openings for diverse corporate and facilities. It describes the
competence of correction, educated and skillful. In the association businesspersons’
examinations, the sources of modernization, variations and chances indications for become
fruitful (Alsos and et. al., 2020). The entrepreneurship mentions to a ground of corporate
which offers thoughtful of opportunities in the market for manufacture of somewhat new
such as new product or services, new market etc. this is formed through the industrialist who
is separate person who takes risk and uncertainty for the determination of revenue
maximization. The study is based on the case study where an entrepreneur develops a
business plan due to the loss of his job which he considers himself as an entrepreneur. In the
study the discussed topic is related to the business details and product, competitor analysis,
marketing and sales strategy and sources of funding.
Main body
Concept of entrepreneurship and its interrelationship with the innovation
To have a sustainable business in the economy it relies on entrepreneurship and
innovation. It is fundamental for the start-up of the business by having innovative solutions to
the meet the microenvironment challenges. The entrepreneurship term is related to an
individual who has the mindset of creating something new in innovative and better way. The
person undertakes a specific project. Entrepreneurship can be observed as identifying change,
following opportunity, captivating on risk and accountability, revolutionizing, making better
(higher value) usage of resources. Whereas the term innovation in corporate includes a
modification in a product contribution, service, business model, or operations that eloquently
progresses the knowledge of a large number of stakeholders. It delivers the effective
opportunity. The entrepreneur also examines on the micro and macro factors of the
environment which has an influence on the company. It can be said that entrepreneurship and
innovation terms go together and are dependent on each other. The entereprenure develops a
business plan for its new venture considering the various activities (Berglund and et. al.,
2018).

Business plan
The business plan describes the written paper of business for forthcoming with the
goal of defining existing market position and plans and policies, purposes and the strategies
used by the organization. In a document it describes what to plot and how to plan for
attaining something. The corporate plan aids in accomplishment number of tasks and
activities for individuals who inscribe and read them. It is too used by investment-seeking
entrepreneurs for transmission their visualization to probable investors. The business plan
may also be castoff by businesses who are tiresome to demand important personnel, vision
for new business, promise with contractors or merely considerate how to achieve the
companies healthier. As it outlines the start-up that named all the thoughts that in what way
the business will be successful to proficient their task as efficiently (Durmuşoğlu 2018). It
will similarly inspire numerous outlays previously a commercial that has recognized a
showed path a record. There is an overview of the business plan that is ongoing as a Cuisine
corporate in Australia as in this business the effort is of delivering of the food amenities to
their customers or visitor. In this account there is the conversation about the business plan
that is existence complete by such Cuisine business. The business plan consists of several
components-
Business specifics-
The business plan defines proposal that drive be continual with their rapports by
which there is the rapports of the bases as narrates to the innovative start-up corporate
positioning. It will comprise numerous sequences of activities and forecasting such as
preparation of the market condition and kind of corporate to start or where to start it. Catering
business is today an actual well-known commercial which is being preliminary by numerous
of the persons. As it is typically hanged on the purchaser selections and their orders, wants
and requirements. The designation of a business which is opening is “Australian Fresh food”.
This is measured to be the major cafeteria of Australia. It will deliver food of Australia that is
actuality providing to the customers in operative way. The firm will usage high excellence of
products and will deliver services to the customers to get influenced in the direction of the
brand. This might be like by customers as Australia does not possess brand of such type and
leads to more attraction of the consumers. In business detail it also defines the vision, mission
and objective (Eckhardt and et. al., 2018).

The vision of the restaurant is to deliver pleasure to clients through delightful,
excellence meals and unexpected cafeteria knowledge although employed toward the superior
moral for our workers, public and atmosphere. The mission is to give happiness and nourish
to the customers with the healthy, quality and delightful food and brilliant service at
reasonable price. To generate a sustainable profit growth for company shareholder and
building long-term relationship with the business partners.
The objective of the restaurant is to become highest fast-casual restaurant in every
market entered. To open new stores world wide and offering high quality food with providing
wonderful experience. The key to success involves offering simple and delicious menu items
with varieties, designing and retaining strict financial controls (Emontspool and et. al., 2017).
Site-
This cafeteria will be established in the city of Australia that is named Sydney. The
goods and amenities of organization will generate the food of high superiority so that
customers or visitors will be get prejudiced by the value and visit again to have the same
experience with more benefits. This place of restaurant is very attractive and beautiful has
having a great seating arrangement inside and outside so that customers can enjoy their meals
with the sight view which attracts more customers.
Market / Business scrutiny-
A market scrutiny mentions to the stretch of the business study that will narrates to a
component of the corporate strategy that will employed to authorize the moneymaking
feasibility of the business. On the extra side, a manufacturing analysis approves the
occurrence of the intentional casual of the market examination that authorizes the certainty of
the saleable market for the corporate crops or services of the cafeteria. It has remained
deliberated that cooking is the corporate that delivers amenities of nutriment to the actions
and the locations to the customers. It can be employment as per separate or extra than on the
source of one separate. To achieve the objective it comprises the segmentation, targeting and
positioning strategy of the marketing (Fotopoulos and et. al., 2019).
Product/Service description
The menu consists of the various kinds of juices, shakes with having different flavors
and products consists of vegetarian and non-vegetarian menu with the lot of deserts in
varieties. In the menu it consists of all kind of food related to Italian, continental, south

Indian, beverages etc. the restaurant also provided the fine dinning services with
complementary to the customers. It also consists a separate portion of bar offering varieties of
wines.
Entrant analysis
Rivalry analysis can be organized in the corporate by seeing class of entrants that are
actuality providing belongings in business. Entrants of the corporate will be blazes of
Melbourne, Saint Restaurant Townsville etc. as these are the cafeteria that are generous
equivalent sorts of foodstuffs and amenities to the customers. Marking of the corporate will
be by the graphic metaphors and essential gratified. Value structures can be complete by
resolving questions of the customers in the cafeteria that focusses on the difficulties that are
actuality held by the clients so that they might not look any topics. Cafeteria directors will
attempt to gross the opinions from the lateral of customers so that they might part their
subjects’ matter with them and try to improve their excellence and amenities. Then
commercial will additional distillates on the online distribution of the facilities (Freiling and
et. al., 2019). They resolve attempt to contemporary their goods on the societal mass media so
that additional customer gets prejudiced by the superiority. It will support them in
maximising their participation with the customers and try to answer their problems. There are
numerous competitors who are creating promotional by innumerable means. As the food
retail industry is huge in competition market which proposals the worth to customers for
currency. The inexpensive advantage can be achieved by using the lean approach in the
business operation and having the SWOT analysis.
As there are numerous of the issues that will disturb the charge of the commercial these
aspects are related to equipment and supply meals, menu selections and facility custodies etc.
and here is the SWOT study of cooking marketplace and hospitality business that are as
trails-
 Strength: There are numerous strong point of cooking business that are it is not going
to proposal outside cooking amenities unaided nevertheless it receipts by consultancy
amenities and exercise and imputable amenities. The restaurant can earn high profit
margin by investing in huge capital. It also contributes in local economy to attract
local people by delivering several services and facilities. It also gets the support from
government (Galindo-Martín and et. al., 2019).

 Weakness: The main weakness of this business is the difficulties of engaging and
possession the best cooks in the cafeterias. As cook is not good in making the food the
results will investable and consumer influence towards the brand will decrease.
Utmost of the high demanded cooks are being employed in huge salary amount. The
high rate in the restaurant of the food stuff decreases the customer within and outside
the industry as about individuals cannot afford. The deficiency of deprived
infrastructure and sluggish application diminishes the profitability and growth as less
customers are involved which reduce the value.
 Opportunity: The hospitality industry consumes numerous opportunities as they
deliver online food delivery services. Client can straight buy from their restaurant
which will help in maximization of large customer base and on the additional
sideways the investor can maximize high returns on their investments. The usage of
technology such as artificial intelligence, automation, robotics benefits in appealing
the clients and comforts their work. The values are considered that provides efficiency
and effectiveness in the context to the restaurant (Kreiser and et. al., 2021).
 Threats: the threat faced by the restaurant is in the terms of the quality facilities that
is provided in the Australia to consumers. The attraction of the customers to other
restaurants has the threat for the new business. The other threat faced by the restaurant
by the competitors providing variety of products and amenities to the consumers.
Change in the consumer factors also affect the business.
Operations Plan
The operating plan defines proposal in which comprises of data narrates to the entrant’s
examination and representation of the in what way services and products drive be traded to
the customers and how distribution will take place. Contestants can be measured by their
strength and weaknesses. The strong point of this cafeteria of the players will be that they
allocate their excellence of goods by online and variety available products and amenities
online. By the use of digital platforms, the products and services can be determined and with
the time of covid 19 pandemic restaurant have fashioned this as chance to deliver customer
the services as near to their products and services (Martynova and et. al., 2017).
 By recognizing the persistence of the entrants, it will be informal for all the entrants
of the corporate to expression the functioning strategy. In the framework with this
Australian renewed food corporate, its contestants will be blazes of Melbourne, Saint

Restaurant Townsville etc. as they are likewise marketing similar kind of saucers and
cuisine services to their companies and the customers with extraordinary perceptions.
 In guaranteeing the inexpensive strategy of accomplishment that is actuality applied
in the business to become aid their products and amenities. These entrants are
exploiting the common media proposal of achievement to inspiration customers,
before they do upgrades and search engine optimization to encourage their brand.
Henceforth, this is measured to be the marketplace examination that is existence
acknowledged in this functioning plan. As around strength be additional persons who are
supplementary connected with the business (Mthanti and et. al., 2017).
Risk and Contingency plans
Risk mitigation is the procedure of classifying, appraising and prioritizing the hazards
that originates from numerous bases concerning ambiguity in global markets, risk of project
failure, lawful obligations, coincidences, recognition risk etc. Risk mitigation is an approach
concerning the accomplishment for dropping a party exposure to potential risk which reasons
a serious loss or profit or even bankruptcy. The laws, customs and business practices variety
the work complex which upsurges the level of risk. There are many methods to minimalize
the risk.
 Assessing the political and business landscape- By evolving an active business plan
the political condition and commercial environment can be deliberate which will support
in defining the demand of the product. There must be the assessment of conveyance and
distribution organisation to have acceptable support (Ratten and et. al., 2019).
 Choose the right business partner- The peril in business can be alleviate if the
companion has specialized understanding of the local culture and business practices.
The correct partner directors in the guidelines and social expectations.
 Hiring experienced local talent- To safeguard the triumph in the company
knowledgeable persons should be borrowed who have the sympathetic of company
vision, strategies and goals.
 Developing a business model for the market- The huge countries have various market
sectors and geographic regions which entail a multi share model as well as the precise
strategies. The model deliberates all the direct and indirect expenses with the
intercontinental trade (Sassmannshausen and et. al., 2018).
Sales and marketing strategy

The concept of the promotion is very wide-ranging in rapports which comprises the
drive of purchaser requests and ends through please those requirements. The advertising
period is connected with the process of acquiring and retailing the corporate doings of
products and services which are harvests among the manufacturers to user. The advertising
blend is a business classical mentioning the advertising device and usual of movements cast-
off by the establishment for the achievement of the determination in the aim market. The
marketing mix is castoff for the upgrade of variety concerning the 4Ps of product, price, place
and promotion.
Product- It pronounces pardon the restaurant needs to wholesale to the clients for their usage
and feeding. Product outlines an article which proposals a minimum level of presentation in
the administration by the auction of the belongings.
Price- It summaries the worth of the creation or facilities articulated in the relations of cash.
It outlines the technique of fixative the value of properties and facilities by the production
seeing the issue such as price of manufacture, request of the creation, nature of rivalry. The
valuing benefits in discriminating the product after the others and improves the picture of
product.
Place- It expresses the corporal undertaking of possessions after single residence of
production to residence of feasting. It generates the place value as properties are positioned to
the wanted zone. It is actual important for collecting and delivery of goods. It makes the
promotion channel for transporting the ownership from retailer to purchaser (Schwens and et.
al., 2018).
Promotion- It mentions to all such doings of the manufacture such as publicity, individual
marketing; auctions advancement and advertising which are deliberate to inducement the
customer behaviour. The consequence of upgrade has inflamed due to the cumulative rivalry.
It commences all those events that support in formation known the business’s produce.
Finance and funding plans
It contains the sources of funds to preserve the progress of the business. The
restaurant upholds the balance sheet, income statement and cash flow statement to recognize
the growth. The company usages numerous software like spreadsheet to sustain the
transactions and data. There are plentiful sources of economics which is characterized into
equity and debt capital. Equity indications to a share of ownership absorption is accessible in

the company in contradiction of finance. Debt financing signifies to credit where trades be
obligated cash and notice is compensated on loan. The sources of finance are:
Own capital or savings- It is the comfortable basis of investment for small business
whensoever there is responsibility of wealth a businessperson can get reserves from
individual reserves of cash or from private possessions such as stock, mutual fund, jewels and
real estate. The businessperson moreover receipts credit or auction the possessions for cash
increase.
Banks- There is a greater subdivision in bank which distributes the advance to small
company. It is obligatory for the corporate to flourish the smallest circumstances of bank for
receiving loan. The standards comprise possible getting, yearly revenue and advance scorers.
The kinds of recognition providing are working capital, term loan and loan for property.
Crowd funding- It is a novel technique thoughtful as source of finance. It remarks to the
process where small borrowing capacity of cash is composed from vast persons for raising
the cash. It is whole for a detailed project where flexible suggestion is made interpreting to
requirement. Equity is available opposing to the currency by contributing modest payment of
interest as compound interest (Venkatesh and et. al., 2017).
Management team
In making the business plan for the restaurant if requires the management team to
manage all the services and operations. The management team consists are- Chief executive
officer (CEO), Chief Operating Officer (COO), President, Chief Financial Officer (CFO),
Chief Marketing Officer (CMO), managers, employees, workers etc. the day-to-day activities
are managed and handled by assigning the duties and responsibility.
Conclusion
It has been concluded from the study that startup plan is measured as mostly a
inscribed roadmap from the corporate from publicizing, purposeful and monetary segments.
The author defined the entrepreneurship as creating something novel by the switching of
resources from lower to top value activities. The hazard should be tracked by organizing and
using monetary submission of resource for regulatory the effect. The business computes the
ratios to identify the liquidity, profitability and efficiency in the business.

References
Books and Journals

Appendices
BUDGET