Entrepreneurship: Starting a New Business Venture

Entrepreneurship

Executive Summary
Entrepreneurship is defined as the process of starting new business venture bearing risk and with
the aim of earning the rewards, the entrepreneurship process allows entrepreneur to convert his
innovative idea into reality. This report highlights the business venture started by the
entrepreneur and the various steps that are need to be taken into consideration by the
entrepreneur in order to successfully implement their idea into the real business venture. The
various opportunities are analysed which will lead business towards enhancing overall
profitability of the business. The various stages of the business plan which are needed to be taken
into consideration by the entrepreneur highlighted. The various stages includes identification of
the location, effective market analysis using PESTEL and porters analysis, USP of the business
venture used, operational planning and also risk and market analysis. In addition to this budget
planning and team management is also highlighted in this report.

Table of Contents
Introduction......................................................................................................................................1
Business overview...........................................................................................................................1
Market analyses:..............................................................................................................................2
Competitor analysis.........................................................................................................................4
Operational plan...............................................................................................................................5
Risk analysis plan-...........................................................................................................................6
Sales and Marketing strategy...........................................................................................................6
Financial Plans:................................................................................................................................8
Management team............................................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Introduction
Entrepreneurship is defined as the process of starting new business entity bearing all the risk
to earn the rewards. It is the process of creating and innovating something new and converting
innovative ideas into reality. The person who starts the business entity bearing all the risk in
order to earn the rewards is called as the entrepreneur. This report highlights the detailed
business plan needed to be considered in order to start a new business venture along with the
opportunities, market and industry analysis also including the overall business details and
location. In addition to this product and service description along with the competitor’s analysis
and operations and risk plans, marketing strategy of the plan is also explained. Budget strategy
and the management team of the business venture is also highlighted in this report.
Business overview
The business overview of this report highlights the business plan that is taken into
consideration. The business plan is based on starting a new business venture of a opening a eco-
friendly café “Greenville Café”
The Greenville café will be launched in Great Suffolk St, London, United Kingdom. The
café will offer seasonal coffee beans from around the world. Year to year coffee offered will be
different based on the season and will be using only organic milk (Ahsan, 2020). The main focus
of the business is to offer eco- friendly takeaway options, from biodegradable coffee cups to
100% recyclable PET plastic cups will be used to effectively contribute towards sustainable
environment.
Location: Great Suffolk St, London, United Kingdom
Products: The café will offer excellent quality of seasonal coffee beans from around the globe
also different coffee based on the seasons using organic milk such as :
Greenville
MENU
Coffee
Espresso
Double espresso
Cappacino
1