Entrepreneurship in Business

This presentation discusses entrepreneurship in business, focusing on the development of a successful business plan. It covers topics such as marketing research, competitive analysis, and marketing strategies. The presentation also provides insights into the automobile industry and the opportunities for growth. Learn more at Desklib.

Entrepreneurship in business

Table of content
 Introduction
 Business summary
 Business aim
 Reason for running the automobile business
 The products and services of the Assian Drak
 Marketing research
 Competitive analysis
 Marketing strategy
 Conclusion

Introduction
Entrepreneurship is established a business with the purpose of
generating profits.
Business plan can be define as written document that describes
the details about the new business development and how achieves
business goals.
The presentation will provide the business proposal of the start-
up of automobile company which name is Assian Drak.

Business summary
 The business proposal establishes for automobile company. The
reason of choosing automobile company is that the demand of
the automobile is rapidly increased in UK market.
 One more important reason to choose automobile company is in
which there is not getting affected by changing in social and
fashion trends.

Business aims
The aim of Assian Drak is to reach at the position where they be leading an
automobile market.
It includes a various variety of cars in their business that is offered to their
customers of all marketing segment.

Reason for running the automobile
business:
 The entrepreneur Aleona Ankrah comes to the background of
inventor and design engineer.
 It also worked in an automobile company named Rolls Royce
organisation. So, they wants to expand their experience by
launching a business in automobile.
 .

The products and services of the
Assian Drak
 They offer variety of products such as belts&
hoses, overall component durability testing
equipment, wheels, tire, polymer based
components etc. in their product variety.
 In their services, Assian Drak also provides
3D modelling, Crash and safety analysis and
design validation as well as optimization etc.
as services.

Marketing research
 Before establishing the business the entrepreneur of the Assian Drak conduct
marketing research that helps to analysis the target market, their demands as well
as also analysis the opportunities for future growth of the company.
 It also helps to identify the threats for the company. It provides the detail
understanding of the marketing of the automobile industry.

Competitors analysis
 The Assian Drak have to face intense competitions but still they can gain
competitive advantage through provides a range of products that differentiate
themselves to their competitors. In addition to this, an organization needs to
concentrate in providing high value proposition to customers in order to gain
competitive advantage.

Marketing strategy
 Product :Assian Drak is planing to
include the wide variety of cars at
affordable prices.
 Place: :Assian Drak business will be
located in 200 Aldersgate, Aldersgate
Street, London in order to provide
customer an ease in accessing the
products or services that is offered by
an organization.

Conclusion
From the above presentation it has been summarised that business plan is played an
important role in order to develop a new business.
It has been explained marketing research, competitive analysis and marketing
strategies for launching the new business.

References
 Nah, F.F.H., Eschenbrenner, B. and Koob, P.B., 2019. Gamification
of Enterprise Systems. Systems. 7(1). p.13.
 Talip, B.A. and Haris, N.A., 2018. Food Truck Application in Social
Computing. International Journal of Engineering &
Technology, 7(4.29), pp.109-112.

Thankyou