Entrepreneurship in Ceramic Tiles

Entrepreneurship
venture
Ceramic Tiles

INTRODUCTION
• Daniel Platt Ltd is 170 years old company manufacturing
natural clay floor tiles. The company is highly competitive
and has been innovating a number of tiles since its
existence. This company tries to make their innovations
real as well as defective

MARKET RESEARCH
• Political factors: The political factors which may affect the company
include trade regulations and tariff is related to Raw Material, risk of
military invasion, mandatory employee benefits, taxation, pricing
regulations, favoured trading partners and many more.
• Economic factors: economic factors which might affect functioning
of Daniel Platt Ltd.’s new venture is Government intervention in the
market, exchange rates as well as stability of the currency,
infrastructure quality, inflation rates in the economy, interest rates,
economic growth rate of economy, labour cost and productivity of
employs and so on.