Divine Restaurants: Healthy and Nutritious Fast Food in Downtown

Divine Restaurants
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Executive Summary
Divine restaurant is the eating establishments which have the clear level of focus on the healthy,
nutritious and fast food to the local downtown area. The company have planned to have the
offering of products which is slightly higher prices as compare to the competitors by providing
more level of credibility to its clients with upscale establishment of unique menu. The restaurant
will be negotiating with local coffee and espresso provided in order to have the formation of
strategic alliance to enjoy the best feeling in divine restaurant. Hence, the restaurant will target
salads high level of combination standard with effective value pricing for local plus specific
recipes focusing on the Pacific Northwest cuisine. Businesses also use these assets as collateral
to obtain loans or sell the assets to improve the company's cash flow.
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Contents
Background......................................................................................................................................4
Product and Services........................................................................................................................4
Market Research..............................................................................................................................4
Pestle Analysis.............................................................................................................................4
Porter Analysis.............................................................................................................................4
STP..............................................................................................................................................4
Marketing Strategies....................................................................................................................4
Unique Selling Point....................................................................................................................4
Operational Requirements...............................................................................................................4
Tangible and Intangible Requirements........................................................................................4
Legal Requirements.....................................................................................................................4
Marketing Mix.................................................................................................................................4
Financial Forecasting.......................................................................................................................4
Contingency Plan.............................................................................................................................4
REFERENCES................................................................................................................................5
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Background
Divine restaurant is the eating establishments which have the clear level of focus on the healthy,
nutritious and fast food to the local downtown area. The firm is upscaling for specialization in
the respective combinations for the fast hot or cold sandwiches and salads plus specific recipes
focusing on the Pacific Northwest cuisine.
The restaurant is being anticipating for providing high level of combination standard have
effective value pricing for local all with serene atmospheres and fun packaging combination for
all ages (García Concha and Barboza Miranda, 2018). Divine restaurant is the true solution for
increasing demand regarding nutrient foods for window shopping.
At the today’s world scenario, there is more level of tough competition which inspires their
divine restaurant to follow more level of differentiation strategy which will provide unique and
hard choices to divine patrons. The company have planned to have the offering of products
which is slightly higher prices as compare to the competitors by providing more level of
credibility to its clients with upscale establishment of unique menu.
Mission
The restaurant has upscales combination of fast hot and cold sandwiches and salads along with
focusing recipes in Pacific Northwest cuisine.
Objective
 To provide more level of satisfaction to customer buy serving quality and affordable
foods.
 To increase the sales by 20% in each quarter.
 To focus on the atmosphere and ambience of the restaurant.
 To earn self sufficient cash flow by the end of first year.
 To repay debt from original financing by the end of second year.
 To earn profit by 15% by each quarter sales.
Key to success
 Every customer one welcomed should have the strong desire to return and recommend
the restaurants with word of mouth which is powerful marketing ally.
 The location will be more convenient which is needed to be close to market.
 The restaurant will have tight food with Pacific Rim theme, with a price high enough to
establish credibility.
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