Entrepreneurship in Practice

Entrepreneurship in
Practice

Introduction
• Entrepreneurship is a process for designing, launching and running a new
business which is initially small entity. Person creating such business is called
entrepreneurs.
• It is the way of describing willingness and capacity to develop, manage and
organize business venture along with taking risk and making profit.
• Under this there will be discussion about set up a new company named
“Wedding Bells” which provide services related with marriage, parties.

Business Canvas Model
• Business plan for new start up is explained with Canvas Model which is lean
start-up and strategic management template for development of new or existing.
• It is visual chart that consists of elements including value proposition, customers,
infrastructure, finances.

Customer Segments
• Wedding bells need to identify its customer for serving and have chosen mass
market segment for their business.
• It includes high, upper middle and middle class of people. Jobs provided by
Wedding Bells to its consumers in terms of design, catering, music, decorations
per requirements.