Foreign Market Entry Strategies

Running head: ENTREPRENEURSHIP IN THE GLOBAL ENVIRONMENT
ENTREPRENEURSHIP IN THE GLOBAL ENVIRONMENT
Name of the Student
Name of the University
Author Note

ENTREPRENEURSHIP IN THE GLOBAL ENVIRONMENT1
Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................3
CAGE Analysis of the International Opportunity...........................................................................3
Operation of the Proposed Business................................................................................................6
Organization................................................................................................................................6
Selected Food and Beverages......................................................................................................7
Market Entry Strategy................................................................................................................10
Market Penetration.....................................................................................................................10
Market Development.................................................................................................................11
Marketing Strategy Plan................................................................................................................11
References......................................................................................................................................13
Appendix........................................................................................................................................14

ENTREPRENEURSHIP IN THE GLOBAL ENVIRONMENT2
Executive Summary
The purpose of this report is to prepare a business plan for Tim Hortons Inc., which is a fast food
restaurant chain from Canada are planning to laugh in India. The CAGE Analysis of the
International Business Opportunity will be done on the basis of which the market entry strategy
and market strategy plan will be laid, which will be implemented and followed by Tim Horton
prior of the launch of their selected service in Indian market. A brief introduction about the Tim
Hortons will be done, which will include the operation of the proposed business that they
planning to operate in Indian market along with the market entry strategy that the management
need to follow. The market strategy plan will also be discussed here, which will involve the
formulation of a strategy for Tim Hortons which will be required to enter the lucrative market of
India.

ENTREPRENEURSHIP IN THE GLOBAL ENVIRONMENT3
Introduction
The main aim of this report is to prepare a business plan for the organization of Tim
Hortons Inc., which is a Canadian fast food chain of restaurant and are planning to launch in the
market place of India. A brief introduction about the company will be done, which will include
the operation of the proposed business that they planning to operate in Indian market along with
the market entry strategy that the management need to follow. The market strategy plan will also
be discussed in this report, which will involve the formulation of a strategy that the management
of Tim Hortons will follow when they will enter the lucrative market place of India. The CAGE
Analysis of the International Business Opportunity will be done on the basis of which the market
entry strategy and market strategy plan will be laid, which will be implemented and followed by
Tim Horton prior of the launch of their selected service, which will include coffee, sandwiches,
french fries and cheesecakes.
CAGE Analysis of the International Opportunity
The CAGE analysis or Distance Framework helps to identify the Cultural,
Administrative, Geographic and Economic distances or differences between nations which
should be addressed by companies while crafting global strategies. This framework can be also
applied for a better understanding of the arrangements of information, capital, trade and
individual flows. It also helps the managers in several ways while considering the international
strategies, for instance, it makes distance visible for them and also throws light on the respective
position of multinational organizations from various countries. It can be used as well in
comparison of markets from a particular company’s perspective. Cultural differences between
countries can lead to the reduction of economic interactions between them. As compared to