Entrepreneurship and Innovation in a Business Venture: Bestway Ventures

Running head: ENTREPRENEURSHIP AND INNOVATION IN BESTWAY VENTURES
Entrepreneurship and Innovation in a Business Venture: Bestway Ventures
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1ENTREPRENEURSHIP AND INNOVATION IN BESTWAY VENTURES
Executive Summary
“Bestway Ventures” is positioned as an enterprise which deals with the channels of
deforestation, plastic waste management, global warming along with unemployment among the
youth. The report will be focused on explaining the venture description of the selected company
along with its legal structure. From the competitor analysis of the “Bestway Ventures” it has
been gathered that the concrete post manufactures offer an increased competition within the
posts product line due to the reason that the concrete posts are increasingly renowned within the
market. “Bestway Ventures” business intends to attain its business finding through the process of
venture capital. Moreover, the business venture can also deal with threat in case it does not
practice suitable waste management practices through maintaining effective corporate social
responsibility. This can also promote the company’s reputation within the society along with
generating better goodwill.

2ENTREPRENEURSHIP AND INNOVATION IN BESTWAY VENTURES
Table of Contents
1. Introduction......................................................................................................................3
2. Venture Description.........................................................................................................3
3. Management....................................................................................................................4
4. Marketing Plan.................................................................................................................5
5. Competitor Analysis........................................................................................................7
6. Financial Analysis...........................................................................................................9
7. Risks and Challenges.......................................................................................................9
8. Conclusion.....................................................................................................................11
References..........................................................................................................................12

3ENTREPRENEURSHIP AND INNOVATION IN BESTWAY VENTURES
1. Introduction
Innovation and entrepreneurship management in the ventures facilitate the companies in
responding suitably to the internal or external opportunities through employing increased
creativity to implement new ideas, processes or products (Abhyankar 2014). The major objective
of sustainability maintainice by a venture is focused on implementing better financial, competitor
and marketing management. The objective of the paper is to analyze the innovation and
entrepreneurship strategies followed within the selected business “Bestway Ventures”.
Moreover, in the plan of the current paper is to explain the plan related to venture capitalist. The
report will be focused on explaining the venture description of the selected company along with
its legal structure. Marketing plan of the selected company will also be explained along with
carrying out competitor and financial analysis of “Bestway Ventures”. Risks and challenges
faced by this venture will be explained along with describing the ways in which suitable
rationale can be provided for addressing the issues faced by the organization.
2. Venture Description
The venture that is selected in this report is “Bestway Ventures” and the selection of this
name suggests that the venture is indicating its consumers the best manner to follow. The
mission of this business is focused on conserving the environment by means of re-using the
plastics in order to offer affordable life-changing goods for all the target consumers (Barki et al.
2015). Such mission indicates the business purpose of the venture and the manner in which it
achieves the same. The vision statement of the company is to position itself as a leader through
reusing the plastic in safeguarding the environment. Such vision of the company indicates the
future aspirations of the venture. It is also gathered that the slogan of “Bestway Ventures” is