Tawis Restaurant: A Green Tea and Bakery Outlet

Entrepreneurship 1
Entrepreneurial Mindset, Business Discovery and Development
Name
Institution
Author’s Note

Entrepreneurship 2
Tawis Restaurant
As a result of the market gap that exists around southwest of Washington offering exotic fast
food services, we would like to propose a green tea and bakery outlet known as Tawis Restaurant. Its
core objective is to provide an exotic experience to its customers by providing quality services from the
imported green tea. The business aims at attracting customers who prefer green tea over coffee for
health or medical reasons (Albers, Wohlgezogen and Zajac 2016). The major purpose also aims
towards capturing the attention of tourists who are a norm in the area. We plan on building a strong
market base around the region considering the strong challenge from several competitors around the
region such as the renowned Starbucks (Miles, Snow and Pfeffer 2016). Considering that we also have
other partner industries around the vicinity, this would in turn help us to capture our target market.
Tawis restaurant aims at offering the best prices which will also be competitive in the market. As we
stated earlier, our target market would include both local and international tourist, the middle and high
income earners and university students around the area.
Vision and Mission
Tawis restaurant aims at providing an exotic experience its consumers by offering green tea and
green tea pastries. This exotic touch is not only set to capture the attention of the tourists but also give
the residents of Washington a healthier and tastier option from the regular coffee. We set to open up
outlets across Washington and make it a household name. We would later scale up to several states
across America whose demographics would favour the growth of the business. Apart from just being the
leading green tea retailer in Washington we also aim at setting up several outlets across various states in
the country. Our competitive prices are set to attract both the middle and high income earner in
Washington (Hodgson 2012). Considering the saturation in the coffee sector, we would also be opening
up a new venture for other upcoming business models. We aim at stabilizing the monopoly set out by
giant distributers such as Starbucks. However, unlike Starbucks, our major emphasis will not be on the
beverage, but rather on the green tea pastries.

Entrepreneurship 3
Market opportunity
There has been a rapid growth in the beverage retail industry in the United States over the past
few years majorly due to the climatic conditions around Washington throughout the year. The cool
marine conditions favour the need for hot beverage. The high demand and low supply creates a suitable
market opportunity. There is also a market niche when it comes to exotic fast food restaurants in
Washington. The local and international tourist in Washington will generate around 40 per cent of our
annual revenue which would greatly boost our profit margins. The exotic touch of the green tea and its
pastries is set to attract the tourists. However, majority of our customers will be the local residence of
south west Washington. With our competitive prices we aim at attracting both the middle and high
income earners.
Business Model
Tawis restaurant is a partnership business model intended to be an exclusive green tea restaurant
whose tea leaves are imported from Kenya, Africa. The high quality green tea from Kenya boasts a huge
market in most European countries, considering it is the largest exporter in the world. We will be
importing fresh tea leaves in order to cut on the cost of importation. Processed and semi-processed tea
leaves are relatively expensive to import. We will employ two full time highly skilled bakers with prior
work experience of not less than five years. They will be required to provide the necessary certificates
from recognized institutions. The bakery is set to produce a variety of green tea pastries that would be
sold at competitive prices. The revenues generated from the pastries will be separate from the revenues
generated through sales of the beverage. Our emphasis on the green tea pastries is due to the
consideration that we would be the sole outlet in the area providing these products (Saunders and
Townsend 2016). We wish to underscore the focus on the quality of the products made thus the huge
investment on the highly skilled employees. Creativity is also a key factor when it comes to consumable
products. We will also offer after-sale services such as free delivery for the residents located within
Washington. We will set up several outlets around Washington which enjoy high tourist traffic.