High Sky Height Restaurant: Unique Dining Experience in the Sky

And Entrepreneurship

EXECUTIVE SUMMARY
The present business plan is relating to the High Sky Height Restaurant which will have
unique food and service. The restaurant will offer the luxury dining experience in the sky which
will be above 50 meters from the ground. It will have multiple cuisines and luxury experience.
The industry profile of the business says that there is very broad scope in the food industry in the
coming future and the restaurant shall use the business model of production. The uniqueness of
its serving food at the high sky differentiates the business from rest of the others. But there are
many challenges which may be faced by it which its non-acceptance of the idea, training to
employees and customer acquisition which may be overcome by it slowly and gradually. The
target market of the restaurant is the medium income people who can afford the services of the
restaurant. There are many competitors of this restaurant which are unique in its own way. The
restaurant can raise its funds either from venture capital, angle funding or through bank loans.

Contents
EXECUTIVE SUMMARY.........................................................................................................................2
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
Start up business idea..............................................................................................................................4
Industry profile........................................................................................................................................5
Business model........................................................................................................................................6
Point of differentiation.............................................................................................................................7
Challenges to business idea.....................................................................................................................7
Prospective customers.............................................................................................................................8
Brief marketing plan................................................................................................................................9
Competitor’s analysis..............................................................................................................................9
Sources of Funds...................................................................................................................................10
Intellectual property...............................................................................................................................10
CONCLUSION.........................................................................................................................................12
REFERENCES..........................................................................................................................................13

INTRODUCTION
The entrepreneurship is starting up a new venture with creative and innovative idea. The
entrepreneur is the one who through its innovative idea builds a venture an turn the idea into a
reality. Innovation is considered as the specific tool of the entrepreneur with the help of which it
can exploit the changes as the opportunity for different service or business. There is strong
connection between the entrepreneurship and innovation as it comprises of the corporate and
independent efforts which involves deploying an assembling the resources in order to capture a
value in the innovative idea. These ideas which are innovative in nature may be present for the
new process, product and services. Innovation is very essential for the entrepreneurs as it in this
highly competitive environment, innovative ideas is something which differentiates the
entrepreneur from others. It helps in creating the outstanding offering, strong image of brand and
builds the strong network of customers (Genadinik, 2019). This report shall cover the business
idea of the new start up together with its plan.
MAIN BODY
Start up business idea
The present business plan is for the restaurant which is named as ‘High sky heights
Restaurant’. The business idea relates to the unusual restaurant which shall be opened for the
first time in London. The restaurant shall be located on the London Street, United Kingdom. The
table of the restaurant will be suspended by the crane at the 50 meter high in the sky which will
give unique scenery and the luxurious dining experience to the customers. It will serve the lunch
and dinner only and not breakfast and shall have the multiple cuisine experience. It will have
Indian, Chinese, Mexican, Italian and Continental food for the different customers who have
their unique taste and preference. Moreover, it will also include the afternoon tea session which
will include different beverages, tea and coffee varieties for the customers. The restaurant service
shall be available from 2pm onwards in the afternoon and will last till 11pm at night. This unique
restaurant gives the luxury and unique experience to the customers which they will not get
anywhere (Cunningham and et. al., 2019).