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Inter-NATIONAL MARKETING by Name: Faculty, Tutor, City, State

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Added on  2019-10-30

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International Marketing by Name The Name of the Class (Course) Professor (Tutor) The Name of the School (University) City, State Date of Submission Executive Summary These days’ people tend to be more concerned about good health practices, thus, putting in more effort to remain healthy. As a result, we have explored a market for fresh fruit due to the increasing need for healthy foods and in particular fresh blended fruit.Therefore, this paper draws a fruit juice business plan with approaches for success breaking

Inter-NATIONAL MARKETING by Name: Faculty, Tutor, City, State

   Added on 2019-10-30

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International Marketing1INTERNATIONAL MARKETINGby NameThe Name of the Class (Course)Professor (Tutor)The Name of the School (University)City, StateDate of Submission
Inter-NATIONAL MARKETING by Name: Faculty, Tutor, City, State_1
International Marketing2Executive SummaryThese days’ people tend to be more concerned about good health practices, thus, puttingin more effort to remain healthy. Fruit juice is an ideal beverage as it provides a variety ofnutrients to people. These nutrients are found naturally in fruits. Many doctors and nutritionistshave recommended increased intake of fruit and vegetables as a way of improving health(Goldstein 2010). These recommendations emanate from research studies that suggest variousgains from consumption of fruit and vegetable to prevent diseases such as cancers, obesity, heartdiseases etc. Today, slightly over half of the population in United States and one third ofadolescents and children are either obese or overweight (Ballke 2011). The health expenseslinked to the increased weight gain in the US is massive not considering other diseases related tothe diet. Corresponding with increased costs of health care is colossal sums of money spent onadvertising food industry, little of which is directly spent on fruit and vegetables. Barfresh Food Group, Inc. is an American company that manufactures and distributesblended frozen beverages. The company sells shakes, smoothies and frappes in a blend of nineflavoured items. The company utilizes all products manufacture in United States. Recently, therehas been an increasing demand for fresh fruit product which has not been introduced in thecompany. As a result, we have explored a market for fresh fruit due to the increasing need forhealthy foods and in particular fresh blended fruit.Therefore, this paper draws a fruit juicebusiness marketing plan with approaches for success breaking it down into actionable andfathomable components that will allow employing marketing undertakings to deliver a firmachievable outcome on investment. Contents
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International Marketing3Executive Summary.........................................................................................................................2Introduction......................................................................................................................................3External Analysis.............................................................................................................................5Social trends.....................................................................................................................................5Technology......................................................................................................................................5Legal................................................................................................................................................5Economic.........................................................................................................................................6Market Segmentation.......................................................................................................................6Target Market..................................................................................................................................7Market Positioning...........................................................................................................................8Conclusion.......................................................................................................................................8References List................................................................................................................................9
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International Marketing4IntroductionWhereas there have been efforts in the United States to reach out to community togetherwith public relations to increase the intake of vegetables and fruit, these efforts have not bornemuch fruit as funding in this area has been modest leaving the larger population unaware of thebenefits and therefore, consuming less of these healthy foods (United States 2008). ‘Barfresh Blended Fruit’ will be the name of the new product launched under BarfreshFood Group Inc. well known for its supply of fresh smoothies and shakes. Barfresh BlendedFruit will be manufactured from natural fruits free from any flavorings, additives andpreservatives. The product will have its own natural sugar therefore not requiring any moreadditional sugars.. The fruits that will be available for harvest will be used partly to produce thefruit product the remainder of which will be frozen for use when the fruit season is low. Theproduct will need a marketing plan because every product that is new in the market needs aproper marketing strategy (Ryan 2014).The need for fresh fruit products is rising at an alarming rate in the United States becausefruits are natural and have their natural sugar that is nutritious and often stimulates memory andbrain function (Low 2011). Another benefit of fruit proven through studies is that fruits lackcholestral thereby their consumption assists to lower high blood pressure and other diseases.Fruit is one of the healthiest food on earth and worth spending money and effort on. Barfresh Food Group is located in the United States and has been chosen because of itssupply of desirable beverages. The need for fresh fruit in United States has prompted themarketer to choose this company which has not yet established a fresh fruit blended juice thatwill be the choice of the new product. The company already has a variety of nine flavored
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