Entrepreneurship: Factors that Motivate and Drive Success

This article explores the factors that motivate and drive success in entrepreneurship, focusing on the psychological, sociological, and economic factors. It discusses the background of successful entrepreneur Steph Croft-Simon and her journey in starting Nom Foods. The article highlights the importance of self-motivation, empathy, resourcefulness, and creativity in becoming a successful entrepreneur. It also discusses the sociological and economic factors that motivated Steph Croft-Simon to start her own business and the challenges she faced along the way.

ENTREPRENEURSHIP

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Background of the entrepreneur..................................................................................................3
Motivation factors........................................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Entrepreneurship can be defined as the strategic business procedures by which a person
known as entrepreneur develops business organization by taking risk and keeping hope to get the
best result in the form of financial rewards. In other word, entrepreneurship is the ability of a
person who creates a new business (Parker, 2018). A good entrepreneur considers a driver of
economical growth and innovation as well. The modern entrepreneurship process includes lots of
efforts of an entrepreneur to develop innovative solution and resolve the issues effectively. There
are all entrepreneurs who does not work only for private gain because many of them works for
the social welfare. The self-motivation is the major factor of the motivation which requires in a
person to become successful entrepreneur. The brief study provides biography of Steph Croft
who is owner of the Nom foods. She is also faced various challenges in its initial stage of
entrepreneurship.
MAIN BODY
Background of the entrepreneur
Steph Croft-Simon is a leader of the year 2014 and famous as a successful entrepreneur
and health dietician as well. Steph Croft-Simon is the founder of Nom Foods who has launched
Nom Popcorn in 2015 (Monitor, 2016). It was first organic popcorn brand in the UK because
before it nothing was there. She having studied sociology at Bristol University then she went for
the job as sociology teacher. She spent lots of time in London because her family and friends
were there. She faced various issues in the initial period of the entrepreneur such as Steph Croft
had to isolate with her family and friends. Apart from this, there were lots of sacrifices to
become successful entrepreneur i.e. gives high more hours, isolation with family and friends and
investment of salary for growing business successfully. She faced two big obstacles from the
business perspectives i.e. seeks funding source and finding manufacturer so that they can support
to promote business effectively. She has pug called Tiggy, she loves the pet a lot and takes him
everywhere either it is meeting or home as well. When she has to leave her house for the study
purpose where she used to live hostel. Steph Croft is used to foodie and prefer to have fast food
in the academic time. A time she got unwell due to major food allergies that was developed due

to metabolism impairment. It caused she had to take 2-year treatment from the doctor on regular
basis. During the phase she oversees overall activities that causes she unwell and collects
reviews from the family and friends about the food habbit. On the basis of feedbacks analysed by
her that each and every one has suffered from food allergy. Later on, she started to find some
organic food which can keep her stomach allergy free but when she didn’t get such kind food
then she started to experiment in her kitchen. While preparing recipes created a idea in her mind
then she made dream to introduce sustainable food which improves public health. Currently she
is successful entrepreneur by establishing organic food business. The mission of the Steph Croft-
Simon is to change the national snacking habits. She is the owner of the Nom food business is a
award-winning business because it has strong brand values which has launched in July 2013
along with wide range of health bars. She has enlisted number of supermarkets i.e. Tesco, Ocado,
planet organic and other healthy stores. Sep uses crowdfunding as financial resource by keeping
aim to raise investment for driving business forward and lunches new products in 2015 (Ács,
Szerb and Autio, 2017). Steph formulates own principles to keep her on right track. The
principles are that all Nom products are ethical, nutritious, organic and plan-based. These
principles support her to become successful entrepreneur.
Motivation factors
There are various factors that exists in any person or their personal life which inspires
them to become ideal entrepreneur. Factors are psychological, sociological, economical and
personal growth factors that exist in the personal life of Steph Croft Simon (Welter and et.al.,
2017). The self-motivation is important factor for a person because it helps to achieve predefined
targets on time. there are several factors that motivates Steph Croft to become great entrepreneur
are described as follows:
Psychological factors:
There are several psychological factors that motivated and helped Mrs. Steph Croft Simon
towards becoming a successful entrepreneur in the business world. These are as follows:
Motivation: Mrs. Steph Croft Simon was inherently motivated to start up her own business
organisation in the form of Nom Foods and did not need any external guidance or assurance
towards this, being motivated and believing in her own ability to start her own business without

external help. Without this inherent motivation, she would not have been able to start her own
business and make it successful.
Empathy: Mrs. Steph Croft Simon is also immensely empathetic, as is evidenced by her
understanding of the issues and problems other people face due to allergies and health issues. As
Mrs. Steph Croft Simon was herself born with several health issues, she could inherently
understand the problems of people with allergies in relation to their food choices and
preferences. This empathy was a major factor in her starting Nom Foods with the intention to
provide a choice to consumers suffering from various health issues and allergies by providing
them with food products that catered to people with distinct dietary preferences due to diverse
allergies and health issues such as sugar free food products, gluten free food products, organic
food items etc. (Mukherjee, 2016). This empathy also later allowed Mrs. Steph Croft Simon to
service people suffering from various skin issues with cosmetic products that were created
specifically for their use, showcasing all the inner ingredients used so that the customer facing
skin issues can reliably make use of the cosmetic products without having to worry about
accidental negative reactions and consequences. Without her inherent psychological ability to be
able to empathise with other people’s issues and problems, Mrs. Steph Croft Simon would not
have been able to create Nom Foods or to make it such a successful business organisation.
Resourceful: Mrs. Steph Croft Simon is also immensely resourceful, as is evidenced by her
ability to procure the diverse food items and cosmetic products from diverse suppliers for
consumers suffering from distinct health issues and allergies (Bengtsson, Sanandaji and
Johannesson, 2017). Mrs. Steph Croft Simon also showed her resourcefulness when she was able
to procure the necessary financial resources for starting Nom Foods even though she had no
disposable personal income which was needed for starting a business organisation.
Creativity: Mrs. Steph Croft Simon is also immensely creative as, apart from serving her
customers suffering from health issues and allergies with specialised dietary, she was also able to
creatively assess that there exists another market for her to service in the form of customer
having various skin diseases who need specialised cosmetic products.
Sociological factors

It is important factor that always motivate people to fulfil their needs. According to the
Maslow’s Hierarchy needs theory, which express all the basic needs of human being through
pyramid form. Sociological needs are prime but basic need of the person which encourage them.
Sociological factor includes food, water, air, belonging, family, self-esteem etc. motivates person
to gain it’s defined targets on time (Blundel, Lockett and Wang, 2017). These factors have
motivated to Steph Croft as well that causes she became great entrepreneur. The current situation
is this, each person wants respect from the society, in which it is essential element of the
sociological factor. To start new Nom Food business in the UK earns more respect by Steph
Croft by society because it is the first business in which offers organic popcorn that was simple
and free from artificial sugar, flavour as well as does not cover with refined sugar. It is
innovative products in the UK because before it no one aware about the organic popcorn (Kelley
and et.al., 2017). There was reason to start this business such as Steph Croft used to be foodie
and she got unwell in academic time that causes she have to left her study. The reason behind
was that she suffered from serious issue means her metabolic system became impaired that
causes doctor strictly denied her to stop outside food. Later on, she did deep research in the
market for the organic food which does not possess artificial flavour, sugar and carbohydrates
but she did not get such kind food stuff then she started to practice in her kitchen. Then she made
plan to open a sustainable product business which improves health of people and stay away from
the food born disease. She launched Nom Food business in the UK and offered organic popcorn
that caused she got more respect from the society and she got numerous business opportunities
from the big brands i.e. Tesco, Metclafe’s Food company’ skinny and Tyrrell’s PoshCorn etc.
Currently, Nom Food manufactures superfood ingredients like coconut oil, coconut palm sugar,
oat bran and cacao which does not contain any refined sugar and free from dairy food as well.
Steph Croft has goal to support people who are health concern or looks for health and
convenience. In addition, she has objective tom offer value added food to the people so they get
value of their money (Burns, 2016). These activities are the major reasons that causes society
gives her more respect. Thus, sociological factor was another essential factor which played
important role to made her good entrepreneur.
Economical factor

It is another major factor which motivates individuals for becoming ideal entrepreneur.
Each person wants to gain high financial benefits or profit in the business market. This factor
encourages individual for opening a business which can improve it’s own economical
infrastructure. This factor also motivated Steph Croft for becoming successful entrepreneur
within few years (Fayolle, 2018). The financial condition of the Steph Croft was not too much
good in initial stage that caused she faced scarcity of funding while opening business. In 2013.
To start Nom Food business took help from financial intuition who gave £20,000 on the interest.
Then she opened her new business “Oat Bars Hit cabinet”. Later on Steph branched her protein
bars and popcorn in her business and gave new name i.e. “Authorities 50 Meals Stars”. Past few
months of launching, Nom became boasted high profile stockiest together with Ocado and Entire
Meals. To expand it’s product portfolio she became part of crowdfunding marketing campaign
that supported her to innovate new products in the company. Within Few years, Steph’s company
turnover has improved estimates 277% that allows her to work on new merchandise so that easy
to achieve her goal over the time. Currently Steph has established good brand image into main
supermarkets and exports it’s ingredients and product across the world. Now she has planned to
offer new innovative products along with popcorn which influences customer experience and
keeps them healthy and safe. There is most important thing which she did before launching her
new company, she was completed deep market research then she enables to understand that most
of the people within UK has suffered from metabolic symptoms so they are highly conscious for
their health. She analysed that people ready to pay high cost for buying healthy foods. So, this
factor of the market motivated her for opening a new organic popcorn company (Hardy and
Maguire, 2017).
CONCLUSION
Based on the findings of the report, it can effectively be concluded that successful
entrepreneurs need to have several psychological, sociological and economic motivating factors
that urge and help them to become successful entrepreneurs in the business world. This report
assesses how psychological, sociological and economic factors motivated Mrs. Steph Croft
Simon to become a successful entrepreneur in the business world.

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