Entrepreneurship

Running Head: ENTREPRENEURSHIP 0
Entrepreneurship
(Student Name)

ENTREPRENEURSHIP 1
Table of Contents
Introduction......................................................................................................................................2
Background of business...................................................................................................................2
Target Market..................................................................................................................................2
Description of Organization............................................................................................................3
SWOT Analysis...............................................................................................................................3
Competitor Analysis........................................................................................................................4
Financial Analysis...........................................................................................................................4
Projected Profit and Loss.............................................................................................................4
Sustainability Plan...........................................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

ENTREPRENEURSHIP 2
Introduction
In the dynamic as well as competitive environment, managing business is one of the difficult
tasks for the individual. Entrepreneurship is defined as the process of recognizing as well as
commencing the business enterprise, sourcing with the allocation of available resources and
maintaining the optimal balance between the rewards and risk that are associated with the
business (Dees, 2017). The entrepreneurship results in the renaissance of the existing
organization or the establishment of the new company. The situation when the new venture
started by the entrepreneur is generally known as Start-up. Australia is one of the effective places
for business. It is one of the developed countries that will boost the entrepreneur to expand their
business in an effective manner (Kuratko, 2016).
In the following part there will be detailed analysis of the company that is planning to entre in
the Australian market to expand their business in an effective manner. The report will discuss
about the key opportunities and challenge faced by the entrepreneur while connecting their
business.
Background of business
The main theme of the business will be innovative chocolate café. It is one of the unique café in
the coffee will be served with the mixture and thee of the chocolate. Food industry is one of the
growing industries in the international market (Ferreira, Fernandes and Ratten, 2017). Coffee is
one of the regular beverages which are mostly liked by the individuals of Australia. Therefore,
the main theme of the business will be chocolate café. It is one of the innovative chocolate café
in which variety of coffee will be served with full of chocolate. Small café will be the main
backgrounds of the business in which variety of products will be cater with high quality in the
market (Piperopoulos, 2016).
Target Market
He target market for the café will be Australia due to the reason it has been analyzed that the
demand of the coffee in such country is high as comparison to the other countries. The coffee

ENTREPRENEURSHIP 3
industry in Australia is experiencing a great growth over the past five years. Consumers are keen
for the coffee (Knox, 2016).
Chocolate Cafe will majorly focus on meeting the demands of the tourists as well as local
residents of Australia. In details, they are explained in below points:
Local Residents: Chocolate Cafe will target local residents of the country that will create huge
opportunity for the café. The age group that will be targeted by the café will be between the
range of 25-35 years as they are young as well as energetic and also seeking for the innovative
café that will give pleasure to them and make them feel relaxed
Tourists: Chocolate Cafe will also focus as well as cover the tourists to boost their sales by 20 to
30% that will give more visibility of the products as well as services that will be provided by the
café. The brand name will also be recognized in front of the other peoples that come from
different part of the world (Janissen and Huynh, 2018)
Description of Organization
The Chocolate Cafe is one of the start-up small café that will be located in New South Wales.
They will focus on creating loyal base of consumers by catering high quality of products to their
consumers in an effective manner and with the competitive prices. The main idea of introducing
of such coffee house is to fulfill the demand of the consumers in an innovative manner with
ensuring that the consumers are receiving high quality of the products at reasonable prices and
also can contribute to the Australian Economy. The main theme of the business and café will be
Chocolate (Cooper and Folta, 2017).
SWOT Analysis
Strengths
 The main strength of the café is their innovative theme. In Australia individual café and
chocolate shops already exist in huge numbers however, the Chocolate Cafe will be the
first to introduce in such market
 They will be serve variety of chocolates theme in their coffee and are specialized in such
field that will create the strength for the café.