Value Proposition and Business Model Canvas for Baccuss's Wines

This presentation contains the dedicated value proposition canvas and business model canvas frameworks for an e-commerce business organization called Baccuss's Wines, which specializes in selling Spanish wines online to hospitality customers. Additionally, the presentation also analyzes why Baccuss's Wines is a profitable, investible, and lean entrepreneurial opportunity alongside its hypothesis and business research, data gathering plan.

Baccuss’s
wines
Online shop
E-commerce

This is a new small online shop which
sales Spanish wines., an e-business

Picture Page

Business plan
• Business description
• Law
• Market size
• Products and their pricing
• Customers, competitors & people involved
• Financial figures & investment required
• Advertising channels

• Many online shops are selling wines, from all of the World but not
the authentic Spanish wine.
• My competitors are selling expensive wines which make the wines to
be a luxury products.

Overview
• This presentation contains the dedicated value proposition canvas and
business model canvas frameworks for an e-commerce business
organisation called Baccuss’s Wines, which specialises in selling
Spanish wines online to hospitality customers.
• Additionally, the presentation also analyses why Baccuss’s wines is a
profitable, investible and lean entrepreneurial opportunity alongside
with its hypothesis and business research, data gathering plan.

Investable, profitable and lean opportunity
Market gap:
•The online wine sales is continuously increases, thus it is a good option for Baccuss’s wine.
•Also, UK is consider the second largest country who sold wines through online medium.
Size Market:
•The market size of Beverage daily is increases day by day and this shows that there is a wide market.
•Even the market size is increases from 3.6% from last year of all wine values sales stemmed from e-commerce
outlets.
Fix the market gap:
•The delivery cost of online wine is low as compared to the competitor.
•Provide new and fresh variety of Spanish wine immediately means fast delivery.

Continue…
Hypothesis
•To determine new business plan will help to increase the customer
base within 6 months
•To enhance the brand image and market share of online wine.
Data gather plan
•Competitor analysis
•Field research
•Observation

The Value Proposition Canvas
The value proposition Canvas refers as a tool that helps to ensure that service or product
is positioned as per the customers needs and values. It is the framework that helps to
ensure that product fits in the market situations. It is comprise of two parts first one in
the client profile and the other one is value map.
Customer Jobs
• Innovating products
• Affordable prices
• Variety in wines fflavor
• Leisure activities Pains
• Competitors
• Lack of
entertainment
• Lack of
equipments
Gains
• Improve motivation
• Self achievement
• Social gatherings
• Competitive advantage
Pain Relievers
• To provide good quality baccuss wine
• Reduce waiting time for the
customers
• Special facilities in wines bar
Product &
services
• Different
taste and
flavoured
wines
• It is avail
for all
categories
of people
Gain creators
• To provide excellent service
experience
• Uncertainty and stress can be relieved
• Enhance customer engagement
Value Proposition Value Proposition

Customer profile
• Customer job - This represents the assigned task that is related to the client
of the Baccuss's wines company. This also includes problems, and issues
they are trying to solve.
• Customer pains - On the basis of issues and problems identified in the
customer jobs, organization can find out the reasons such as emotions,
dissatisfaction that the client or customer is facing due to reasons which are
similar to dissatisfaction or cheat.
• Customer gains - This not only identifies the main cause of problem but
also evaluates and solves the queries of client or customer in order to
provide maximum satisfaction to them.

Value proposition map
• Product/ Service - The sports park which is an event based concern is a
type of obstacle completion task. Which includes competitions such as
paintball, trampoline, climbing board, 3D and 4D attractions, etc, there are
such other numerous activities that are like obstacles in a business
organization.
• Gain creator - It is often known as a outline in which a Baccuss wines gains
the attention of customers after fulfilling their desires. The customer desires
must be fulfilled by every organization irrespective of its nature in order to
get competitive advantage instead of losing it for the competitors.
• Pain Relievers - It describes how the alternative product or service will
solve the problem and pain of the customers and will try to provide
maximum satisfaction to the customers.

Business Canvas Model
Cost Related Revenue Related
Key Partners
Key partners
include all the
internal and
external
parties that
are involved in
the operations
of Baccuss’s
Wines such as:
•Investors
•Owners
•Employees
•Suppliers
•Creditors
Key Activities
•The key activities of Baccuss’s Wines will
include selling various assortments of
alcoholic beverages to its customers.
•Baccuss’s wines will specialise in selling
Spanish wines to its customers through
online stores.
Value Propositions
•Baccuss’s Wines will
provide value to its
customers through their
manufactured alcoholic
beverages.
•Especially their
manufactured Spanish
wines which are produced
to be of top quality and
proofed to perfection in
order to be effectively able
to satisfy the varying and
diverse needs of Baccuss’s
Wines customers.
Marketing & Sales Communication
•Baccuss’s Wines can make use of several
marketing tools in order to promote and
advertise their goods and services.
•They can market through online
websites, smartphone applications, social
media platforms, magazines, TV and radio
commercials, billboards etc.
Customer
Segments
•The target
customer of
Baccuss’s
Wines belong
to the middle,
upper and
elite economic
classes of the
UK
population.Key Resources
•Baccuss’s Wines contains several key
resources such as:
•Manufacturing plants
•Storage and Inventory
•Servers and Databases
•Digital ICT devices
•Human Resources
•Insurance
Product & Service Delivery Channels
•The primary way through which the
customers of Baccuss’s Wines purchase
their products is through the online
website of Baccuss’s Wines.
Cost Structure
•There are several costs and expenses that are attached to the overall operations of
Baccuss’s Wines. They include employee wages, costs of procuring raw materials,
energy expenses, costs of maintaining website and databases, servers, Shipment and
inventory costs etc.
Revenue Related
•Baccuss’s Wines being an e-commerce business will
primarily make its financial revenues from selling various
assortments of alcoholic beverages to the public,
especially its Spanish wines.

REFERENCES
Books and Journals
• Joyce, A. and Paquin, R.L., 2016. The triple layered business model
canvas: A tool to design more sustainable business models. Journal of
cleaner production. 135. pp.1474-1486.
• Hruska, J. and Maresova, P., 2019. Design of business canvas model for
social media. In Emerging Technologies in Data Mining and Information
Security (pp. 63-69). Springer, Singapore.
• Ojasalo, J. and Ojasalo, K., 2018. Service logic business model canvas.
Journal of research in marketing and entrepreneurship.
• Busru, S.A. and Shanmugasundaram, G., 2017. Effects of innovation
investment on profitability and moderating role of corporate governance:
Empirical study of Indian listed firms. Indian Journal of Corporate
Governance. 10(2). pp.97-117.

Meertens, L.O., Iacob, M.E. and Quartel, D., 2012, March. Mapping the
business model canvas to ArchiMate. In Proceedings of the 27th annual
ACM symposium on applied computing (pp. 1694-1701).
Online
• What is value proposition canvas?, 2020. [Online]. Available
through :<https://railsware.com/blog/value-proposition-canvas-a-tool-to-
understand-your-products-value-from-the-customers-perspective/>