Enterprise and Entrepreneurship

Enterprise and Entrepreneurship

TABLE OF CONTENT
• INTRODUCTION
• Motivation for choice of business
• Process of generating the business
ideas
• Feasibility study
• Details of product to be offered
• Potential market opportunities
• Attractiveness of industry
• Vision of business
• CONCLUSION
• REFERENCES

INTRODUCTION
An enterprise is referred as a business which is often small and operate with the
motive of earning high profit. An entrepreneurship is defined as an activity to
start a new venture by investing money and taking risk to make profits. In this
report, the chosen organisation is The King of Vegan Food which is a new
restaurant that will offer vegan food to people of London, United Kingdom. By
analyzing the current market trend, the management of restaurant has decided to
introduce dishes prepared from vegan and plant based food for people in order
to ensure their health and well being and also offer home delivery option to
people who have less time to visit the restaurant for dinning.

Motivation for choice of business
The King of Vegan Food is a new restaurant which will start with the intent of
offering dishes prepared from vegan and plant based food to people to ensure
that they live healthy lives. The restaurant will be located in Westminster city in
London. The organisation deals in food and restaurant industry which has
undergone growth period in recent years. In year 2017, the expenditure of
consumers in food and restaurant reached to around 88 billion pounds