Exploring Entrepreneurship through GoPro: Strategies, Traits, and Marketing

ENTRETRENEURSHIP

Executive Summary
The writing would explore the GoPro business regressively and would acknowledge the
working and the strategies of the business which has provided the success to the concerned
business. Nick Woodman has been the founder and the creator of the business and the case
study would represent his working and dealing strategies. The entrepreneurship business
would be explored through GoPro exploration and this would provide a wide and
understanding view of the concept. The traits which represents the darker side of the
entrepreneurship would be stated followed by the justification to the statement of Peter
Drucker that entrepreneurship is a discipline to be learnt and not an in born talent. These facts
would be followed by the exploration of Gopro marketing strategy and the threats that the
business could face in the near future.

Table of Contents
Introduction................................................................................................................................4
Three major traits associated with the dark side of Entrepreneurship.......................................4
Entrepreneurship is a discipline Act or not. Justify...................................................................5
Journey of GoPro for achieving Competitive Advantage through its marketing processes......6
Identification of Threats for GoPro in future and recommendations for mitigating it...............7
Conclusion/Recommendations...................................................................................................7
References..................................................................................................................................9