Entry Strategy for HSBC Company Report 2022

Running head: ENTRY STRATEGY FOR HSBC COMPANY
Entry Strategy for HSBC Company
Name of the student
Name of the University
Author note

ENTRY STRATEGY FOR HSBC COMPANY1
Table of Contents
Introduction................................................................................................................................2
Company Background................................................................................................................2
Expansion Strategy of HSBC.....................................................................................................3
Foreign market entry strategy of HSBC.....................................................................................4
Factors motivating entry strategy...............................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................8

ENTRY STRATEGY FOR HSBC COMPANY2
Introduction
Market entry strategy refers to planned distribution of the goods or the services to the
new target market. It is indicative of import along with export of the services that can help a
company in building its presence in the foreign country. The business can get the increased
sales in the event of entering a new market. HSBC is the largest banking services
organisation within the world which have the operations within 64 countries along with the
territories (Hsbc.com 2020). It helps the business in thriving and it ensures the prosperity of
economy that can help the people in fulfilling the hopes. This report elaborates on the
activities of HSBC and the expansion strategy of the company that have helped the company
in establishing its presence in the international arena. This report evaluates the foreign market
entry strategy of the company and the factors that have motivated the company to take
recourse to the strategies.
Company Background
HSBC is the British multinational investment bank which is the seventh largest bank
in the world. It is the largest bank within Europe that have assets amounting to US $ 2558
trillion that have established its reputation in the world. The company traces the origin to the
hong within Hong Kong and the present form had been established within London by Hong
Kong and Shanghai Banking Corporation.
HSBC helps the customers in taking care of the everyday finances which can help
them in growing their wealth. The company have the international network that have enabled
it offering support to the business, owners along with investors across the world. The
company provides various kinds of services like Personal Banking, Global Private Banking
and Financial Planning that have increased its popularity among the people. The company is
instrumental in providing diverse kinds of the personal services like current accounts and