Managerial Accounting : Environment Analysis of Woolworths

RUNNING HEAD: MANAGERIAL ACCOUNTING
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Managerial Accounting

Managerial Accounting
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Table of Contents
Introduction......................................................................................................................................2
a. Environment Analysis of Woolworths.....................................................................................2
b. Recommendations....................................................................................................................5
c. Balance Scorecard....................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Managerial Accounting
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Introduction
Business strategy must be supported by appropriate organizational factors such as
managerial accounting. Business managers use accounting information for setting organizational
goals. Managerial accounting aims to help organizations to attain their strategic goals. In order
to understand the concept, Woolworths has been selected. The report includes environment
analysis by using SWOT Analysis and PESTLE Analysis tools and on the basis of analysis few
recommendations are given based on the porter generic strategies and at last balanced scorecard
have been prepared and strategic objectives have been set and to measure that key performance
indicator are given.
a. Environment Analysis of Woolworths
Woolworths Limited is a company based in Australia and involved in retail business
operations. It is the leading player in Australia in terms of revenue. The company operates in
various segments such as supermarkets, liquor, finance and hotels and gambling (Whittington,
Ludlow, & Mantere,2020). Here, the environmental analysis of Woolworth’s supermarket is
done. PESTLE Analysis and SWOT analysis of Woolworths are given below in order to know
the situation of the market so that accordingly strategies can be made and the decision can be
taken (Bismark, Kofi, Frank, & Eric, 2018).
SWOT Analysis
Strengths:
 Higher market share as cover 65% of
market share in Australia
 Strong market segmentation; targets
both lower-class and upper-class people
 Brand reputation
 Aggressive market strategies to gain
huge market share
Weaknesses:
 Limited global presence as only covers
Australia and New Zealand
 Poor financial performance from the
last couple of years
 Lack of brand awareness at the global
platform (Sedevich-Fons, 2018).
Opportunities : Threats :