Environment Analysis

This report discusses the macro environmental analysis and its impact on marketing. It explores the political, economic, social, technological, legal, and environmental factors that affect the PBL portable charge product. The report concludes by highlighting the importance of understanding these factors for successful business operations.

MARKETING INTRODUCTION
Running Head: ENVIRONMENT ANALYSIS 0

ENVIRONMENT ANALYSIS 1
Table of Contents
Macro environmental analysis...................................................................................................2
Political...................................................................................................................................2
Economic................................................................................................................................2
Social......................................................................................................................................2
Technological.........................................................................................................................2
Legal.......................................................................................................................................2
Environment...........................................................................................................................3
Conclusion..................................................................................................................................3
References..................................................................................................................................4

ENVIRONMENT ANALYSIS 1
Macro environmental analysis
Model of PESTLE analysis helps to assess the place of business in many environments
(James, 2019). PESTLE is known as a series of acronyms and used in business. Planning of
marketing summarizes and force to review broader and known as a macro environment and
shape a business.
Political
One of the biggest environments can cause to alter product PBL portable charge product is
the overall perception of national political views. Search engine and social media platform
are important and famous in the local market. These all help to target audience and consider
local alternatives (Farooq, 2017).
Economic
The economic environment of the brand fits and assessed according to a demographic-
specific level. PBL portable charge can be positioned according to the demand of younger
demographics with an appropriate price that meets the expected level of an audience by
disposable income. These all lead to consider the lower price with an accurate delivery
charge.
Social
It is necessary to understand the acceptable culture of society with an appreciation of
different society’s beliefs that is more presented online than perpetually before. This has
produced options and opened a new market for product PBL portable charge. The maker of
this product has generated many options to know and target audience. The belief that
standards and customs held by consumers may be of different gender, faith, socio-economic
background, race to the average customer (Cadle, et al., 2014).
Technological
The issue of digital marketing of product PBL portable charge can be solved by digital
marketing. This brand should consider displaying a extensive variety of campaigns and
screen dimensions for customers. The website for a product must be usable for all channels
and it is necessary to pay closer attention to finding and cater behavior. For this product it is
important to stand within top popularity and use of the different platform of technology that
supports people to reach with changes. Social media is an important component for a maker
to identify behavior that can change.

ENVIRONMENT ANALYSIS 1
Legal
It is an important aspect and can affect the bottom line of product PBL portable charge. For
this maker consider product placement and content of promotions to product copyright
infringement. Makers use many laws to promote a product and essential for impact on
business.
Environment
The global environment is a fast-growing consideration of marketing. Makers of product PBL
portable charge focuses on waste and packaging. It has generated options to sell a pocket-
friendly product. It is also an important thing to assess the environmental position of a brand
that depends on product and services and necessary to consider each aspect. Positive changes
help to make a brand environment that boosts the social profile and support to appeal to eco-
minded consumers. It is necessary to look on the impact that Fairtrade made to provide surety
of procedure (Kim-Keung, 2014).
Conclusion
This report highlights threats and opportunities that are necessary for successful organizations
as it supports to assess and lead to changes for making business better. These all dimension
helps to identify customer mind with analysis and lead to changes that are important to affect
business.

ENVIRONMENT ANALYSIS 1
References
Cadle, J., Paul, D. & Turner, P., 2014. Techniques of Business Analysis. I ed. UK: Oxford
University Press.
Farooq, U., 2017. Marketing Tutor. [Online]
Available at: http://www.zeepedia.com/read.php?
marketing_plan_situational_analysis_macro_environment_situation_marketing_objectives_fi
nancial_objectives_advertising_and_promotion&b=34&c=28
[Accessed 29 08 2019].
James, P., 2019. PESTLE Analysis Model. [Online]
Available at: https://www.smartinsights.com/marketing-planning/marketing-models/pestle-
analysis-model/.
[Accessed 29 08 2019].
Kim-Keung, J., 2014. Environment Research. Journal of Business Ethics, 05(03), pp. 6478-
6492.