Environment Trends Analysis of Apple

Competitive
Analysis

COMPETITIVE ANALYSIS 1
Introduction
The main aim of this paper is to analyze the general environment trends. After that, the impact of
those general trends will also be evaluated in order to gain the competitive advantage. At the end,
major sources of information will be discussed to monitor these trends.
SWOT Analysis
Strength:
Top Technology: Apple provides the innovative products that have been change the world. It
uses the high level of technology which is its one of the major strength factors.
Brand of Choice: The demand of consumers is high towards the services of the company.
Especially, the demand of Apple Company is high in corporate offices just because of its
excellent qualities.
Research: Apple put its all dedication and efforts into its graph in order to develop the effective
designs (Rawlinson, 2017).
These strength factors have a positive impact on the company as it helps to gain the competitive
advantage in the market.
Weaknesses
Lack of Marketing and Promotion: It is observed that Apple establish the solidified grounds
by establishing loyal customers. The company does not invest in marketing in order to promote
the goods.

COMPETITIVE ANALYSIS 2
High Priced Products: Apple’s set the high prices of their products due to premium services to
its premium customers.
Incompatibility with other software: The Company always uses their own product that is why;
it is very difficult for it to implement the technologies or software of the different companies.
These weaknesses reduce the demand of consumers towards the technology of the other
companies. Apple sets the high prices of their product due to which the customers demand has
been fluctuated from Apple to another company.
Opportunity
Lack of Green Technology: It has been seen that Apple launch the new technologies but it does
not launch the green technology which has positive impact on environment. It has the
opportunity to launch the green technology.
Expansive Distribution Network: It is observed that the company already distribute the
network in various countries across the world but now it has the opportunity to expand the
business in all over the world (Reuters, 2019).
These factors influence the company to expand their business to attain the high success or to earn
the high revenue.
Threat
Competitors: The main threat for Apple is its competitors as they also develop the similar
products with the high technology to attract the consumers towards their product so that the
demand of consumers of Apple product has been decreases.