Business Plan of Apple Inc

Running head: BUSINESS PLAN OF APPLE
BUSINESS PLAN OF APPLE INC
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1BUSINESS PLAN OF APPLE INC
Executive summary
The purpose of this report is to determine the marketing strategies, policies and tactics of the
chosen brand Apple Inc. The reports analysis the prospective competitors of Apple Iphone and
how it affects the smooth running of the business. It determines the internal and external factors
affecting the business. It has utilized the SWOT analysis in determine the forces and factors
affecting business. With the help of PESTLE analysis, the report identifies the external factors
that impose threats and opportunities of the business. Lastly, it concludes whether the launch of
new product will be success or failure of the business.

2BUSINESS PLAN OF APPLE INC
Table of Contents
Introduction......................................................................................................................................4
Market research and its use in marketing plan................................................................................4
Competitive analysis of Apple.........................................................................................................5
Samsung-.....................................................................................................................................5
Microsoft-....................................................................................................................................5
Sony.............................................................................................................................................5
PESTL analysis of Apple Iphone....................................................................................................6
Political factors affecting Apple..................................................................................................6
Economic factors affecting Apple...............................................................................................6
Social factors affecting Apple.....................................................................................................7
Technological factors affecting Apple.........................................................................................7
Legal factors affecting Apple......................................................................................................8
Swot analysis and its use in market plan.........................................................................................8
Weaknesses of Apple Iphone.......................................................................................................9
Opportunities of Apple iphone....................................................................................................9
Threats in SWOT analysis of Apple Iphone................................................................................9
Apple segmentation, Targeting and Positioning..............................................................................9
Positioning of Apple..................................................................................................................10
Brand management of Apple Inc...................................................................................................10

3BUSINESS PLAN OF APPLE INC
Conclusion.....................................................................................................................................11
References......................................................................................................................................11