3 Introduction •This Presentation shall present a situation analysis for a chosen Australian SME- Foott Waste Solutions. •The estimated revenue of the company as per 2019 is 14.418984. •The estimated number of employees working in the company is 250. •The company belongs to the waste management industry •It shall assess the internal and external environment for the company to operate in the Australian market.
4 Case Background •Foott Waste Solutions is an Australian SME •It is the number one provider of Waste and Recycling services. •It is located in Northern Victoria. •The company belongs to Waste Management industry. •Its services towards cleanness. •Company’s target markets are the local households, commercial buildings and government institutions and buildings, schools (Foottwastesolutions.com.au 2020).
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5 Theoretical Framework •External marketing environment analysis is the analysis of external environment in which a company operates. •Helps in assessing the external factors that affect the abilities of the company to operate in proper manner (Kalamas, Cleveland and Laroche 2014). •The relevant environments- social environment, economic environment, political environment, technological environment, economic environment and the competitive variables (Hueske, Endrikat and Guenther 2015).
6 Internal Analysis (SWOT Analysis) StrengthsWeaknessesOpportunitiesThreats a) Positive brand image of the best waste and recycling services provider in Northern Victoria. a)No social media presence a) Can increase the numbers of collection centres for the recycled products. a) The knowledge about recycled fibres is not spread well among the people. b) High level of honesty and integrity with the customer service. b) Rate of production is slow because of the added processes. b) Can improve its reach to the end customers through social media activity. b) Competitors with similar ideas c) Experienced and dedicated staffs c) High cost of transportation. c) Can open many plants for the production purpose. d) Communityd) High plantd) Can increase
7 External Analysis 1. Competitor Analysis Compa ny Name Locatio n Target Market Social Media Presen ce Revenue earned Services Offered 1. Foott Waste Solution s local households, commercial buildings and government institutions NA14.41898 4 Food waste transportation, materials processing, recycling streams, waste management plan, household and commercial bins and building waster sortation. 2. Econ Industrie s West Essendr on Commercial and government NA21.52457Treatment of industrial wastes and contaminated soil (Environmental- expert.com 2020) 3. Tomra Sorting Castle Hill Commercial and Yes21.85432Repair and spare parts services, Upgrading,
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8 2. PESTLE Analysis Political Trends •High level of taxation demotivates the waste management companies from increasing their profits. •The IP (Intellectual Property) of Australia is protected and therefore, entrepreneurs find it less risky to invest in this industry. •High level of political stability (Australia 2017)
9 Economic •The Australian GDP growth rate is growing and this means that the Waste management industry is also expected to grow in the coming future. •High interest rates is effecting the willingness of individuals to invest and borrow. •Exchange rate of Australia would influence the profitability of the company, especially, if the waste management is engaged in the international trade (Zaman 2014). •Unstable currency is likely to discourage the foreign investors.
10 Socio-Cultural Trends Impacting the organisation •Australia is regarded as the 55thlargest country in the world in terms of its population and therefore, waste is also very high in this country (Hernandez 2018). •The class distribution among the Australian population is unequal and therefore, waste management company would be unsuccessful in promoting premium product to general Australian public. •Difference in educational background is resulting in less knowledge of about recycled fibres among the people.
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11 5. Technological Advancements •Impact of technology issubject to have the potential of increasing and reducing the result of profits greatly. •If the waste management encourage new technology which is gaining popularity in the waste management industry, it is very import to assess the level of popularity and how quickly it is increasing and disturbing the revenues of the competitors (McNutt 2014).
12 4. Legal and Regulatory Issues •The discrimination laws are placed by the Australian government for protecting the employees from unfair practices (Puhl et al. 2015). •Health and safety laws in Australia witness the horrible conditions that employees face working under a company. •Laws are placed to make sure reasonable and quality price are kept for the products.
13 Environmental •Weather conditions influence the potential of Waste management for managing the transportation of both the resources and finished product. •Climate change would led to make some products useless.
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14 Key Opportunities and Threats for the Company ThreatsOpportunities Short Term1. The knowledge about recycled fibres is not spread well among the people. 1. Can increase the numbers of collection centres for the recycled products. 2. Can increase its partnership in the eco-day events. Long Term1. Competitors with similar ideas 1. Can open many plants for the production purpose. 2. Can improve its reach to the end customers through social
15 References: •Australia, I.P., 2017. IP Australia and the Future of Intellectual Property: Megatrends, Scenarios and Their Strategic Implications.Canberra: IP Australia. •Environmental-expert.com. (2020).Services and Consulting from TOMRA Sorting GmbH | Environmental XPRT. [online] Available at: https://www.environmental-expert.com/companies/tomra-sorting-gmbh-8015/services [Accessed 15 Jan. 2020]. •Foottwastesolutions.com.au. (2020).Foott Waste Solutions - About Our Waste Management Company. [online] Available at: https://www.foottwastesolutions.com.au/about-us#foott-family [Accessed 15 Jan. 2020]. •Hernandez, F.M.S., 2018. Breaking the South-South FTA Mould: Why China ‘Went OECD’with New Zealand?.China Report,54(4), pp.421-441. •Hueske, A.K., Endrikat, J. and Guenther, E., 2015. External environment, the innovating organization, and its individuals: A multilevel model for identifying innovation barriers accounting for social uncertainties.Journal of Engineering and Technology Management,35, pp.45-70. •Kalamas, M., Cleveland, M. and Laroche, M., 2014. Pro-environmental behaviors for thee but not for me: Green giants, green Gods, and external environmental locus of control.Journal of Business Research,67(2), pp.12-22. •McNutt, K., 2014. Public engagement in the W eb 2.0 era: Social collaborative technologies in a public sector context.Canadian Public Administration,57(1), pp.49-70. •Puhl, R.M., Latner, J.D., O'BRIEN, K.S., Luedicke, J., Danielsdottir, S. and Salas, X.R., 2015. Potential policies and laws to prohibit weight discrimination: public views from 4 countries.The Milbank Quarterly,93(4), pp.691-731. •Zaman, A.U., 2014. Measuring waste management performance using the ‘Zero Waste