Environmental Analysis of Volvo
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Added on 2021-02-20
Environmental Analysis of Volvo
Added on 2021-02-20
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ENVIRONMENTALANALYSIS OF ANINDUSTRY
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY ..................................................................................................................................1Mention major forces which impacts business environment linked with car manufacturing andassociated industry......................................................................................................................1Critical assessment for organisational changes and other change aspects that take place infuture time for automotive industry............................................................................................2Reason for drive towards manufacturing of electric cars and link it with changes which takeplace in industry .........................................................................................................................4Identify emerging and new opportunities available for business executives and entrepreneursfor marketing and producing electric cars...................................................................................5Critical evaluation of businesses linked with worldwide automotive industry that is notprofitable in long run investment................................................................................................5CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONEnvironmental analysis is referred to procedure in which external and internalcomponents of an industry or organisation are examined. This benefits in acknowledging theperformance of an organisation in marketplace. Various internal components define weaknessesand strength of business firm (Brunner and Rechberger, 2016). This report is based on Volvowhich is a vehicle brand offering luxurious cars. This company is subsidiary of Geely which is achina based automotive company. Firm is headquartered in Torslanda, Sweden. This report willdiscuss about major force that shapes global environment with the help of models like PESTLEand porter's five forces. Critical identification why companies engage in global trade. New andemerging opportunities for production of electric cars is discussed. At last, critical assessment ofother businesses associated with global automotive industry is mentioned which are consideredas non-profitable in long run for investment purpose. MAIN BODY Mention major forces which impacts business environment linked with car manufacturing andassociated industryTo some extent, prosperity in Europe is linked with automotive industry. Automotive sectoroffers directly or indirectly employment to around 14 million Europeans. This sums up to 6.1%of total employment in EU. In accordance with our case study, Volvo cars is a Sweden basedmultinational organisation which offers luxurious vehicles to their customers. To further enhancetheir presence in global context, company is going to launch cars which have a single internalcombustion engine. These cars will be produced by considering electrification as their corebusiness value. Organisation has announced that all the cars offered by them in 2019 will haveelectric motor. But there are several forces which influence business environment of auto-mobileindustry. These forces are explained with the help of Porter's five force model which is depictedbelow: Porter's five force model is a strategic management tactics which helps a company inacknowledging about different competitive forces which shape each industry and benefits inidentification of strengths and weaknesses linked with an industry (Cantrill and Oravec, 2015).This model is used here in context with Volvo organisation which is a market leader in Auto-mobile sector. Aspects linked with this model are defined briefly. First competitive force that1
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