(PDF) Electric vehicles in Europe from 2010 to 2017
Added on 2021-02-19
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Electric vehicles inEurope
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3a) Major forces shaping business environment of car manufacturing industry. Explain howindustry has changed in last few years. Critical assessment of organisational and otherchanges that may take place in future and reasons for such changes. Discuss reason why thereis drive towards production of electric cars to position to gain competitive advantage.........3b) Identify new and emerging business opportunities that production and marketing of electriccars may present to entrepreneurs and business executives. Identify and critically assess otherbusinesses currently linked to global automotive industry that you think may not be profitablein long run to invest on...........................................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONAutomotive industry comprises of enterprises and establishment which is active inimprovement, marketing, designing, business and marketing of motor vehicles (Babrowski andet. al., 2014). This is regarded as globalampleeconomicalbody by revenue. It does not includemaintenance of auto-mobile likereparation store and motor substancefillplace. In currentscenario, various changes has been faced by respective industry due to increase in need anddemand of consumers. It is very essential to make changes for surviving in competitive market.This report is based on case study where Volvo cars has entered into electric vehicles forproviding services to users. It happened because of increase in demand of electrified cars andmeeting current and future needs of consumers. It highlights about forces and market analysis ofindustry with helps of PESTLE along with changes took place in organisation. MAIN BODYa) Major forces shaping business environment of car manufacturing industry. Explain howindustry has changed in last few years. Critical assessment of organisational and otherchanges that may take place in future and reasons for such changes. Discuss reason whythere is drive towards production of electric cars to position to gain competitive advantageUK auto-mobile industry is recognised for globalfamedathleticsautomobileindustrylike Volvo, Jaguar and others. In 2015, the turnover of automotive industry is 71.6 billion dollarout of which 77% exported accounted to 12% of UK exportation. According to data of 2015,100+ countries importing vehicles of UK, 81400 people are employed, 32 million carmanufactured and 2.25 billion invested in research and development (Casals and et. al., 2016).The major forces which shapes business environment of car manufacturing industry is explainedwith help of PESTLE analysis. They are explained below:Political Factors- This factors considersrivalry laws, plan of action and statute lawaffiliated to auto-mobile, taxations and so on. The government of UK is very supportive andstable for car manufacturing industry. UK government assist weaker player with aid of AAP(Automotive Assistance Programme). Car manufacturing industry is integrated and globalisedwithin EU. The Brexit issue has made worst impact on auto-mobile industry where 60% of partsprovided for auto was assembled in UK are imported. The governance has presented CO2
emission if any car company produces high CO2 then they will charge higher tax rate. Carmanufacturing company is regarded as major source of revenue for government. Economic Factors- The factors related with economic are trade, income distribution,inflation, wealth and so on (Hawkins and et. al., 2013). Car manufacturing companies are highlyaffected by economic condition of nations. There is rise in number of crises in past and hasaffected sales in developed countries. If there is positive change in economic then it leads tocreate employment opportunities for individuals. Social Factors- This factors includes households, transportation, income, age and others.There are large number of people who are above 45 years who prefer vehicles for their personaluse (Gangale, Mengolini and Onyeji, 2013). It is an opportunity for car manufacturing companyto produce more and innovative cars for their consumers and users. The figure reflects 80% salesfrom organisational structure and 20% from marketing organisations. In past cars weremanufactured for upper class people but now it is focusing all age income people. Auto-mobilesplays an effective role in growth and progress of economies globally. Technological Factors- According to given data, it has been concluded that UK automobile industry is regarded as most innovative and unique producer of car and engine(Hedegaard and et. al., 2012). They uses highly CO2 technology while manufacturing cars forusers. They have formed team called NAIGT (New Automotive Innovation Growth Team)having 20 year vision to formulate engineeringroadworthy maps for CO2 discharge hydrogenand loosetransportauto-mobile. Car manufacturing has gone through various stages ofinnovation because of consumers as they are expecting more and latest accessories and featuresfor cars. The factor which affect car manufacturing is internet as consumers are more attached tosocial media which creates difficulties for auto-mobile manufactures to go with global trends.Legal Factors- There are some legal policies which should be followed by carmanufacturing companies such as fitment of electronic steadinesspower and observation systemfor pressure level. The safety of auto-mobile is considered as biggest concern for law makerglobally. There are some worldwidetendency in distinguished various regularize, regulation andattributestandardized for auto-mobiles. Car manufacturing in underdevelopedstate is increasingrapidly but many of nation has regulation related to auto-mobile sector which makes difficult fornew organisation to start their business.
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