Environmental Scan for 7-Eleven in Australia

Running head: ENVIRONMENTAL SCAN
ENVIRONMENTAL SCAN
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1ENVIRONMENTAL SCAN
Table of Contents
External factors influencing 7-eleven:.............................................................................................2
Challenges faced by the organization in Australia:.........................................................................3
Opportunities by offsetting the risks:..............................................................................................4
Strategies to overcome the challenges:............................................................................................5
References:......................................................................................................................................7

2ENVIRONMENTAL SCAN
External factors influencing 7-eleven:
Political factors: the company is influenced by the existing political climate present in
the region just like present business entities in the other sectors. The political disturbance present
in the environment discourages the investors and business from entering into the market due to
risk of business failures and lower returns (Hueske, Endrikat & Guenther, 2015). The political
condition in Australia is fairly stable ass it shapes the business environment and provides the
firm to achieve success in the long-run.
Economic factors: the retail industry in the region has maintained major stability than any
other parts of the world. The company 7-eleven has faced major loss during the time of financial
crisis that led to cause unemployment of various people in the organization. The company has
also able to perform effectively during the period of financial disruptions.
Social factors: the customers are the major source of revenue that focuses on fulfillment
of all the needs that is highly essential for increased profitability. 7-eleven has recognized the
importance of customers experience as a major part of their profitability and sales (Hill, Jones &
Schilling, 2014). The organization has identified the changes according to the social context and
concluded that the customers in today’s times is highly seeking retail shopping experience which
includes availability of high range of products.
Technological factors: the technological factors have helped in enhancing the shopping
experience of the customers that constitute as a main area of focus for the retail organization.
Innovation has currently become the part of the retail segment. Self-services are being adopted