Equality and Tourism: Promoting Growth and Sustainability

This essay discusses the importance of equality in the tourism industry, including issues related to accessibility and participation. It also analyzes the positive and negative impacts of tourism on society and the economy.

Equality and tourism

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES:...............................................................................................................................8
Books and Journals.....................................................................................................................8

INTRODUCTION
Equality in society can be referred as each and every individual of society should possess
equal rights, status, liberty including autonomy, civil rights, freedom of expressions and rights to
access public services and goods. Every individual should get equal rights for getting
opportunities. Tourism sector includes equality by providing giving equal opportunities, rights
and benefits to all the segment and genders. The job opportunities and social services should be
provided according to the needs and preferences of customers which eliminates inequality
(Bakas and et.al., 2018). Equality in tourism promotes the growth of society which results in
positive outcomes. Men and women of every segment should possess rights to contribute their
positive efforts towards the growth of tourism industry. Equality minimises the negative factors
like social discourages which results in maintaining peace and harmony in society. Tourism
industry can earn higher revenues. Tourism plays important role in adding the value in global
economy which can be only possible with the help of maintaining appropriate equality.
This essay will include the discussion about issues included in following the equality
participation and access in tourism industry. The importance of this particular topic in discussed
in order to develop the global destinations. The expectations of consumers are described and
insensitiveness of traditions and cultures will be discussed. The background information related
to tourism industry is analysed which help customers in becoming more accessible. Some
statistics are also provided in the essay which shows availability of travel to international
destinations along with the impact of tourism on economy. The involvement of new market in
tourism industry will discussed in this report. The experiences and expectations of consumers are
discussed due to the impact of tourism. The negative and positive impact of tourism will be
discussed in context to the equality.
MAIN BODY
Tourism industry can also be referred as travel industry which link different destinations
with the individuals by providing effective services. Individuals can opt tourism of number of
purposes including for social, business purposes or for their leisure. Tourism industry is wifely
connected with hospitality industry, transport industry and hotel industry (Alarcón and Cole,
2019). All these collectively provide services to customers which enhance their travel

experiences. The facilities related to travel industry initiated from 17th century where young
nobles from northern and western European countries use to travel for their exposure (Becken
and Kaur, 2021). They wants to increase their knowledge related to culture, history and art by
exploring different areas like Italy, France, Greece and Germany. Accessible tourism can be
referred as providing services related to different destinations regardless any limitations, age or
disabilities. Each and every individual of society can explore and visit places according to their
preferences by availing public and private services. Equality is highly followed in tourism
industry without any discrimination which promotes their growth. In order to make tourism more
accessible, tourism industry focus on their infrastructure by constructing hotels, roads and
airports in required areas. It provides relevant knowledge about the social and cultural factors of
particular destination which maintains appropriate equality.
According to the reports of World Health Organisation, out of total population of world
there are approximately 1 billion people (15%) faces some issues related to disabilities
(Chambers, 2022). Tourism industry developed some of the services for them so that they can be
easily accessible to those products and services. It is the major part of sustainable tourism which
cater the requirements to all the individual by maintaining equality. Providing accessibility
facilities becomes opportunities for international businesses which help them in increasing the
number of travellers on regular basis. Companies who are located in different parts of the world
serve all the people of society and generate appropriate revenues which results in growth and
success of overall tourism industry. Number of stakeholders get benefits when travellers visits
attractions and they further promote the destination. International destinations can be easily
promoted by individuals by social media and by words of mouth which is positive factor for all
the stakeholders (Tüzünkan, ed., 2018). The increased tourism assist major shareholders of
tourism in generating their profitability and revenues in appropriate manner.
Emergence of different markets in tourism industry assist particular country in improving
their economic growth. Number of new markets like hotels, motels and transportation generate
revenues by serving traveller from different part of the world. Hospitality sector satisfy the needs
of customers by providing services related to accommodation so that they can reside in proper
manner. Development of different facilities develop the needs of individuals to travel so that
they experience new services. Innovation are also included in the services related to travel
industry which results in increase of travellers on regular basis (Cihangir and Şeremet, 2021).

Tourism also assist individuals in experiencing events such as Olympics. It involves high
massive media coverage which improves the popularity of tourism industry. Events contributes
value by showing the positive image of tourism to the whole world. International tourism
experiencing growth by organising events which develop the interest of customers for visiting
international destinations. Olympics are contributes in in increasing the local economies. The
games which were held in 2016, increased 56% foreign tourist successfully (Su and et,al., 2020).
The games and events attract customers and global audience which directly create positive
impact on tourism. It brings people together and increase awareness about different cultures and
games altogether. The economic growth can be easily enhanced by arranging games on regular
interval of period (Li and Twining-Ward, 2019).
The behaviour of tourist are highly impacted by the events and new markets as number of
opportunities can be achieved. Travellers experience different events according to their interest
which generates revenue of the host country. Individuals prefer spending their leisure time in
travelling the places where they can witness number of games and events. Mega events which
are sponsored by number of different organisations and sponsors assist overall travel industry in
generating probabilities (Dube and Nhamo, 2021). Olympics become the preference of number
of audience who visit the host country for this particular reason. Tourism industry in
collaboration with hospitality industry and transportation industry try to provide best services to
the audience. This contributes most important part in the expansion of tourism industry.
Travellers plan their trip on prior basis so that they can easily book tickets of mode of
transportation and accommodations. The trip become more successful when travellers plan their
schedule accordingly. In order to travel international destinations, customers have to opt for
airways and for domestic destinations they can use railways and other road transports.
In consideration of equality, there are negative and positive impacts of tourism can be
analysed. Various impacts related to socio cultural, economic and environmental dimensions are
considered. In order to identify and understand the impact of tourism sector it is important to
gather relevant information which support the judgement in appropriate manner (Walters, 2018)
(Desbiolles, 2020). The positive impacts which tourism industry have on society by considering
equality should be majorly focused. One of the most positive impact is economic impact which
regulates the value of currency of particular country. According to UNTWO which is
International Tourism Highlights report there can be seen 5% of increment in international

tourist arrivals in 2018 (McLoughlin, Hanrahan and Duddy, 2020). The growth of industry is
rapidly increasing which is positive factor. Tourism is responsible for generating higher job
opportunities for both male and female which is most appropriate example of equality.
Individuals inherit knowledge about different cultures and traditions which is positive factor of
tourism. The infrastructure and amenities like recreation, parks and museum are increased in
every region all over the world. It empowers the host community and improves cultural values. It
preserve the heritage culture for longer period of time and travellers develop the understanding
about them (Pritchard, 2018). The understanding and knowledge of history, art and science can
be easily developed among the new generation with the help of tourism. People tend to interact
with each other during travelling which results in sharing of thoughts, beliefs and ideas. Equality
can be easily maintained among individuals as number of traditions provide ideas how to
maintain equality. People develop the sense of respect for other culture and traditions which is
positive factor contributed by tourism. People tend to celebrate number of festivals of other
regions when they travel which is most important factor of socialising. It eliminates cultural
clashes and promotes unity in diversity (Zhang and Zhang, 2020). The allocation and transfer of
resources can be maintained in appropriate manner when the help of development of knowledge
within individuals by tourism. It provides long term and short term gains to the host destination.
On the other hand there are various negative impacts can be seen in the society due to
tourism which also impacts the equality. Some of the global destinations does not promote
gender equality which create negative impact on the mind of visitors. The behaviour of travellers
may affect the thoughts of local people and stakeholders which causes negativity. Sometimes,
most of the people tend to misuse the resources available in host country which results in
depletion of natural resources (Sheppard and Fennell, 2019). Large number of tourism may
affect the quality of environment as they contribute in raising the pollution. People mainly
pollute public places which results in increase of pollutants in air and water. It is analysed that
some of the places are not appropriate for elderly age group people which disturbs their mental
health. Global destinations which charges higher prices for their visit can affect the particular
segment of society who can not afford higher prices. High charges and fares disturb the economy
which should be focused by tourism industry so that every segment can avail services in
appropriate manner. Destinations are also facing number of crimes on regular basis due to travel
of tourist which affect their society.

CONCLUSION
From the above report it can be concluded that tourism involves number of attractive
facilities which develop interest of individuals. Tourism generate higher revenues which assist
society in growth and expansion. A particular country can develop their infrastructure and
purchase necessary resources which the help of revenues which are generated through tourism.
The industry of tourism includes facilities related to hospitality which focus and cater the needs
of travellers by providing them high quality services. All the locations and global destination
have their own uniqueness which attract large number of tourist in effective and efficient
manner. Empowerment and equality assist overall tourism industry in maintaining their
sustainability for longer period of time. Equality promotes growth by providing resources for
development of society. It improves relationship among the individuals and develops respects
towards each other. Equal opportunities are provided by tourism industry to all the men and
women of society which is responsible for the accomplishment of goals of every individual.
Local people can enjoy growth of their society with the help of tourism.
This report included discussion about equality and accessibility in tourism. Different
issues are highlighted in context to equality so that tourism industry can overcome them. The
consumer behaviour is analysed so that better facilities can be provided to them for providing
services. Relevant information about tourism industry is discussed including statistics and the
economic impact of tourism is discussed. New markets are emerged in the destination which can
motivate the travellers to experience new facilities and services. Different events in host country
assist them in generation of revenues by arranging events and games. Methods which are prefer
by individuals during those trips and activities are analysed. Various negative and positive
impacts of tourism are also discussed in context to equality.

REFERENCES:
Books and Journals
Alarcón, D.M. and Cole, S., 2019. No sustainability for tourism without gender equality. Journal
of Sustainable Tourism.
Bakas and et.al., 2018. A critical approach to the gender wage gap in tourism labor. Tourism
Culture & Communication, 18(1), pp.35-49.
Becken, S. and Kaur, J., 2021. Anchoring “tourism value” within a regenerative tourism
paradigm–a government perspective. Journal of Sustainable Tourism, 30(1), pp.52-68.
Chambers, D., 2022. Are we all in this together? Gender intersectionality and sustainable
tourism. Journal of Sustainable Tourism, 30(7), pp.1586-1601.
Cihangir, E. and Şeremet, M., 2021. Education for Sustainable Development (ESD) in Tourism-
oriented vocational degree programmes in Turkey. In Environmental sustainability
education for a changing world (pp. 173-189). Springer, Cham.
Desbiolles, F.H., 2020. Diversity in tourism: a perspective article. Tourism Review.
Dube, K. and Nhamo, G., 2021. Sustainable development goals localisation in the tourism
sector: Lessons from Grootbos Private Nature Reserve, South Africa. GeoJournal, 86(5),
pp.2191-2208.
Li, W. and Twining-Ward, L., 2019. Gender Equality and Tourism: Beyond Empowerment:
edited by Stroma Cole, Wallingford, UK and Boston: CABI, 2018, 141 pp., ISBN: 9781
78639 442 2,£ 29.99 (pbk).
McLoughlin, E., Hanrahan, J. and Duddy, A.M., 2020. Application of the European tourism
indicator system (ETIS) for sustainable destination management. Lessons from County
Clare, Ireland. International Journal of Culture, Tourism and Hospitality Research.
Pritchard, A., 2018. Predicting the next decade of tourism gender research. Tourism
management perspectives, 25, pp.144-146.
Sheppard, V.A. and Fennell, D.A., 2019. Progress in tourism public sector policy: Toward an
ethic for non-human animals. Tourism Management, 73, pp.134-142.
Su and et,al., 2020. Empowerment of women through cultural tourism: perspectives of Hui
minority embroiderers in Ningxia, China. Journal of Sustainable Tourism, pp.1-22.
Tüzünkan, D. ed., 2018. Contemporary human resources management in the tourism industry.
IGI Global.
Walters, T., 2018. Gender equality in academic tourism, hospitality, leisure and events
conferences. Journal of Policy Research in Tourism, Leisure and Events, 10(1), pp.17-
32.
Zhang, J. and Zhang, Y., 2020. Tourism and gender equality: An Asian perspective. Annals of
Tourism Research, 85, p.103067.