Erin Networks (GIP) - Business Plan for 5G Network

Erin Networks (GIP)
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Executive summary
This business plan aims to provide a road map for Erin 5G Networks to follow in its intentions to
offer 5G or fifth generation mobile network. The project describes what entails the 5G network.
It explains the unique aspects associated with the new system and why it should be implemented.
The business to be established will be headquartered in Brisbane, Australia and will also have
offices in major cities and other places within Australia. It is also projected to undertake business
operations at international level in countries such as New Zealand, China, Hongkong, United
Kingdom, and etcetera. The business will be named Erin Networks (EN), and it might require at
least 500 masts in everyplace and location. The plan will provide market analysis, operational
analysis, as well as financial analysis of the company to establish its viability. The owners intend
to commence business with a capital of $2,000,000

Table of Contents
Business Info................................................................................................................. 8
Business Name............................................................................................................... 8
Business Owners:........................................................................................................... 8
Product/services:............................................................................................................ 9
The different ways how the company may carry out End-to-End Network Slicing for the various
Industries basing on only single physical infrastructure.......................................................12
Management and Ownership of the enterprise...................................................................15
Details for Ownership and control:.................................................................................. 15
Experience:................................................................................................................. 16
Key Personnel.............................................................................................................. 16
Current staff:........................................................................................................... 16
Required staff:.......................................................................................................... 17
Recruitment options:................................................................................................. 17
Training Programs:................................................................................................... 17
Skill Retention programs:........................................................................................... 18
Products and services.................................................................................................... 19
Marketing position:...................................................................................................... 19
Unique selling position:................................................................................................. 19
Anticipated demands:................................................................................................... 20
Value to customer:........................................................................................................ 21
Potential growth:.......................................................................................................... 21
Innovation.................................................................................................................. 22
Development and Research:........................................................................................ 22
Intellectual property strategy.......................................................................................... 22
Insurance policy........................................................................................................... 23
Risk Management......................................................................................................... 25
Investor Risk............................................................................................................... 25
Operations.................................................................................................................. 26
Suppliers.................................................................................................................... 26
Trading Hours............................................................................................................. 27
Communication channels............................................................................................... 27
Payment type............................................................................................................... 27
Credit policy................................................................................................................ 27
Warranties and refunds:................................................................................................ 27
Quality control............................................................................................................. 28
Membership & Affiliations............................................................................................. 28

Sustainability Plan........................................................................................................ 28
Resources/Environmental Impact:................................................................................28
Risks or Constraints:................................................................................................. 29
Strategies.................................................................................................................... 29
MARKET................................................................................................................... 29
Sales & Advertising................................................................................................... 29
Promotional & Advertising strategy.............................................................................. 29
Sales & Marketing Objectives...................................................................................... 30
Unique selling positions.............................................................................................. 30
Remote Environment.................................................................................................... 30
Economic................................................................................................................. 30
Political................................................................................................................... 31
Technological........................................................................................................... 31
Legal...................................................................................................................... 31
Social/cultural.......................................................................................................... 31
Geographic.............................................................................................................. 32
Industry Analysis......................................................................................................... 32
The threat of new entrants-(moderate)..........................................................................32
Risk of substitutes-(low)............................................................................................. 33
Bargaining power of the Buyers-(High).........................................................................33
Bargaining power for suppliers-(medium)......................................................................33
Industry rivalry-(high)............................................................................................... 34
Overall industry attractiveness.................................................................................... 34
Figure 5: The overview of Porters 5 Forces.....................................................................35
Strategy...................................................................................................................... 35
Background:............................................................................................................ 35
Fundamental principles.............................................................................................. 35
Vision:.................................................................................................................... 36
Mission:.................................................................................................................. 36
Goals:..................................................................................................................... 36
Values:....................................................................................................................... 36
Reliability................................................................................................................ 36
Technological........................................................................................................... 36
Sustainability........................................................................................................... 37
Accountability.......................................................................................................... 37
Performance............................................................................................................ 37
Organizational structure:............................................................................................... 37

Key Products:.............................................................................................................. 37
Functional................................................................................................................... 38
Purpose and Size:...................................................................................................... 38
Price and performance.................................................................................................. 38
Networks in Every community within Australia.................................................................38
Transport and distribution Infrastructure:....................................................................38
The Information technology Infrastructure:...................................................................38
Branding and Image:................................................................................................. 39
Employees and Human Resource Management...............................................................39
Systems...................................................................................................................... 39
Physical Infrastructure:.............................................................................................. 39
E-S-C GAP Analysis.................................................................................................. 40
Future:.................................................................................................................... 40
THE BUSINESS
Business Info
Business Name: Erin Networks (EN)
The network company may require at least 500 masts in everyplace and location. The
location of these masts does not burden the company financially because they can be placed
on poles, existing towers, and any other structures such as buildings. Sites, where towers will
be located, will be purchased by the company, and some of the places where the masts will be
located will be rented since they can be shifted, unlike the towers which are very static
(Ericsson 2017a). The constraint to the location of these towers, boosters, and masts may be
difficulty in obtaining places for their location.

Business Owners:
 Jacob Reymonds
 Macreymnonds Travis,
 Luke Bapkas,
 Yarden Rafferty,
 Oscar Rachamimson,
 Jack Williams
 Raymond Olives,
 Richard Johnson,
 Michael Griffiths,
 Jake Cohngenfan.
Product/services:
Erin 5G Networks intends to offer 5G or fifth generation mobile network which is not just
any network. This network will have higher availability and shall be easy to access. They will
also have higher rates of data, better security, and higher efficiency of energy in comparison
to the Fourth Generation (4G). The company is intending to establish this network such that
different technologies are combined, for example, device-to-device communication, satellite
communication, mobile, and data access technologies (Nokia 2016b). The creation of this
technology by this company will help create space for advanced development for better
techniques. The services and products developed by the company will be used in different
areas of the economy, the development of this network by the company will possibly make
the transmission of information among business very easy (GSA 2017). Services provided by
sectors such as e-health, the internet of things, autonomous driving, the multimedia
distribution of content, as well as Machine to machine communication is made accessible
within the country. The company is intending to use 5G as eMBB, which means Enhanced

Mobile Broadband as the advancement to the 4G LTE services having high connections, high
capacity, as well as faster connections. The company is also intending to use the URLLC,
which is the Ultra-Reliable Low-Latency communications which identify the network for
critical mission applications which require a robust and uninterrupted exchange of
information and data (Nash 2016). The company also is intending to apply the mMTC
characteristic of 5G networks which is also known as the Massive Machine-Type
Communications used in the connects low cost, and small power devices within a large
number in the broad area, producing an increased lifetime of battery and scalability. Globally,
mMTC and URLLC are intended to be applied widely within 2021.
Figure 1: The illustration of the mMTC, URLLC, eMBB as they are to be used in the 5G
network by the company.
While establishing the 5G network, the company will be considering several attributes. The
5G networks could apply better than the existing 4G and other network types. Some of these
attributes are; Performance, standards, Deployment, the technology used, as well as how
different individuals are concerned about the technology. The quality of performance

comprises or explains two advancements, which are speed and latency (GSMA 2017). The
services provided by the company would be slight of the higher rate as compared to the 4G
network when similar antennas and spectrum are used, nevertheless few 3GPP 5G networks
are exceptional whereby they would be a bit slower than advanced 4G networks. The air
latency using the 5G would be expected to be ranging from 8-12 milliseconds, which would
be advantageous to the users of the system. The system of 5G would be highly deployed all
over the whole country and the company is intending to employ it mostly to private
companies involving in provision of robotics, tactile internet, as well as massive IoT because
the companies expect networks of high speed of approximately 1 Gbps, networks of low
latency and power (1ms or even less). The reason why the company is focusing on low
latency is to provide ease during real-time interactivity while using services in the cloud. The
low power consumption while using the network would be helpful to connected objects since
they would enable objects which are connected to run for years and months without help or
assistance from humans. The company would design its network in the way that it helps
provide a high-performance level needed for 99% availability, 10Gps data rate transfer,
1000x bandwidth rate for each unit area, 90% reduction in energy usage by the networks, and
10-year of battery life. These attributes as intended to be provided by the web would be
applied in video streaming, Autonomous driving, Tactile internet, Augmented reality,
personal cloud, video streaming, remote controlling, disaster alert, bi-directional control of
the isolated, wireless cloud-based office (Nielsen 2015), and many others. The company is
willing to provide services used by both citizens and industries. The company will also
employ 5G networks to support all settings of fibers from the LAN networks(Local Area
Network) for example the home networks to Wide Area Networks(WAN) through making or
using the right speed and latency settings.