Different Sizes of Events and Their Characteristics

This essay discusses the different sizes of events and their characteristics, including mega events, hallmark events, sporting events, major events, cultural events, business events, and music events. It analyzes the Edinburgh Kiltwalk 2019, Solheim Cup 2019, and Lochwinnoch Arts Festivals 2019. The essay also explores the labor intensity, time scale, ritual or ceremony, personal interaction, uniqueness, and perishability of these events.

Essay

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Different sizes of event...............................................................................................................1
Analysis.......................................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
An event can be defined as public assembly where people gather for same reason like
celebration, education, marketing and reunion. These events are categorised on the basis of size,
type and context. To organise any event an organiser set time and place to invite people and
provide reason of the event (Billings, 2018). Events allows a object to notify the object of client
regarding to essential activities. This essay based on the different sizes of the event and provide
which type of event belongs and analysis their characteristics. These events are Edinburgh
Kiltwalk 2019, Solheim Cup 2019, Lochwinnoch Arts Festivals 2019. These events are
organised in Scotland on September 15, November 9 and 15 September 2019. These events are
organised for particular reason.
MAIN BODY
Different sizes of event
Event is defined as the public gathering of persons to analysis the place and time. When a
persona and a company attend any event, conference, job fair, festival and any other. It is
planned by the event industry where one person is party planner with particular reason.
Mega event: The mega event are described as the sporting event that organise on the
international level. The authority provide to particular person and yielding extremely high levels
of media coverage and influence for the host community due to event implication or size.
Hall mark event: This event is defined as recurring events & tourist event that related to
cultural, exposition and sporting of international status that are organised on either a daily basis
or a one off basis. The main function of this event that provide opportunity to host community to
keep safe and secure for high prominence for the improving tourism at the particular market
place. These events are organised at global level to provide awareness, create profitability,
appeal for particular tourism destination in long as well as short period of time. These events are
different as per the status and on timely create significance to develop interest and attract
attention of the people (Burson and Wright, 2015).
Sporting event: It is a multi sport event that organised by the sporting event and held
over multi pal days with different characteristics to compete in various sports that organized in
terms of athletes. These events are presented by the authorised community who have knowledge
and right for body of sports. These particular events are organised at big level like Olympic,
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world cup and many other games. In this type of event different countries take participation and
present their performance according to that they get medals.
Major event: These events are that categorised on the basis of scale, media interest. This
event capable to attract people in huge way and media coverage and economic benefits. It must
consist of the competition in between the teams or individuals to presenting a number of nations.
It helps to attract interest of the public in the particular event at the nationally and internationally
level. It means an event that likely to create the vehicular traffic of inhabit large number of
arrivals parking space with authorised development. In this event includes sport events, cultural
festivals, east coast music awards and many others (Cvetkovich, 2018).
Cultural event: Different countries have different culture on the basis of region, area,
cast etc. These events are organised on the international level to know all the types of cultural of
different countries at one place. In these types of events give precedence to particular one culture
and al the activities are presented to focus on the traditions of the culture only. Such as – events
of Diwali, Eid, Christmas, saakhi these are belongs to different types of culture.
Business event: The particular event organised by the business association where gather
all the businessman. It is definable occurrence in the business scenario. These business events are
organised to discuss on several points about the business and meet with each other (Martin,
2017). There are coming every types of business men and financiers. The business man present
their proposal in from of people to take finance and start the business. Many person are create
relation with other companies to deal with them and get profitability. To take part in the event
require to register name and also act upon via utilising different applications. These types of
events intensify the knowledge of person and involving conferences, meetings, lectures and
many others.
Music Event: It is organise by the particular country in order to create a concert
atmosphere towards live performance presented in front of people is presented by singers and
musicians. Companies of these events is organised on the basis of which form of music will be
played their like Sufi, folk, jazz, raping etc. To create this event required to bug stage where
singers are performed and focus on lighting system as well as sound to be matched with the
music to make is successful event through music companies (Fox, 2016).
These are the type of the event and provide reason in which category put these events
effectively.
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Edinburgh Kiltwalk 2019 – It is a charity event that organise to raise fund from the
thousand of fundraisers will kit themselves out in their selected tartan and march for the good
reason when the 2019 Edinburgh Kiltwalk take place this month. The particular event will visit
in the city on Sunday, 15 September where consist of three several walks like 24 mile mighty
stride, 14.5 mle big stroll and a 5 mile Wee wander (Getz and Page, 2016).
Justification: It is type of sport event and business event that organised to raise fund. It is
sport event due to people run for the health and also raise fund. It is also business event because
people run for fund that use for the business activities properly. So this event consider as the both
types of event.
Solheim Cup 2019: It is a biennial golf tournament that organised in Scotland for the
professional women who like to play golfers in a team to representing Europe and the United
states. This sport starting from the 1990 and the event was staged in even number years until
2002. It is a type of Sport event.
Justification: It is a types of sports event because these event organise to conduct sports
activities. It is mainly played between two nations Europe and United states. For this event
require to particular event and teams who are playing game. The winning team get prize that was
fixing in the game. This event choosing for the Solheim Cup because it is consider in the sports
where professional women are playing and win.
Lochwinnoch Arts Festivals 2019: This event related to arts where invite to different
types of artist who wants to show their tales. The particular event organised on 9 November 2019
at McKillop Hall from 12 am to 4 pm. To participate in the event no entry fees and invited to 30
local crafter who presenting their knitting, prints, jewellery, cards, pottery, glass work, textiles,
plaques etc (Gruneau and Horne, Heywood, 2014). The aim of the event to provide a varied and
inclusive programme of arts for all ages. Last two years they are presented work shops and come
to motivate of individuals to linked with various forms of arts. In this year focus on the
expanding things.
Justification: It is a type of major event where invite to different artists to present their
art in order to present talent of their nation. It is a also type of Hall mark event that organised by
the Scotland to increase tourism in their country. It will increase profitability, awareness and any
other things regarding to their country. Through these events they provide that platform to those
people who have talent.
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Analysis
There are analysing the characteristics of each event that are discussed above part. Every
event organised with the particular reason and have their own characteristics. There are defined
that characteristics of these mention event such as Edinburgh Kiltwalk 2019, Solheim Cup 2019,
Lochwinnoch Arts Festivals 2019 (Lundgren and Evans, 2017).
Labour Intensity: Through these event provide the employment to people who really
want. It is special characteristics of these events. People work for long time and increase
employment of the particular countries. In the business event come people from different
countries and provide the business proposal to organise country that is good for the nation.
Time Scale: It is another speciality due to organise event in particular period of time. To
organise this event set period of time. In typical situation it is changing any time. So this time
scale provide the flexibility in the time period.
Ritual or ceremony: To start any event require to celebrate starting and closing ceremony
that tries by the every countries in different manner. It will work to become famous and people
have good experience regrading to ceremony.
Personal Interaction: Through these events people will meet with each other and
increase personal interaction. It is good for the particular country that open new doors of the
opportunity and easily promote their nation at extreme level (Musgrave and Raj., 2019).
Uniqueness: It mean different from each other. For this Lochwinnoch Arts Festivals
2019 characteristics because these events are have own characteristics that makes different from
other events.
Perish-ability: The particular characteristics utilised for the marketing to define the way
in which service ability cannot be stored for sale in the future. The particular characteristics is
main based on the service marketing. There are consisting of inseparability, intangibility and
variability. The particular characteristics have in three events because they are helping to
marketing of their countries and attract to people (Orgad, 2014).
CONCLUSION
As per the above discussion it has been concluded that events are important part for any
nation that organised the different level and various types of countries at same platform and meet
with each other. These three events are different types of event and organise with particular
reason. These are categorised into sports event, business event and major event. Sports event
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cover different types of sports that are presented by the different countries, major event
organised on broad level where different people will meet with each other. In the business event
different types of business people come and meet with each other top dealing for the product and
raise fund. Every event have speciality that known as the characteristics where categorised into
uniqueness, Ambience and many others.
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REFERENCES
Books and Journal
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Cvetkovich, A., 2018. Articulating the global and the local: Globalization and cultural studies.
Routledge.
Fox, A. ed., 2016. Global perspectives on media events in contemporary society. IGI Global.
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Routledge.
Gruneau, R. and Horne, J. eds., 2015. Mega-events and globalization: Capital and spectacle in a
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Heywood, A., 2014. Global politics. Macmillan International Higher Education.
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power dynamics of transnational television history. European Journal of Cultural
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Sykes, H., 2016. The sexual and gender politics of sport mega-events: Roving colonialism.
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Wang, W., Kennedy, R. and Ramakrishnan, N., 2016. Growing pains for global monitoring of
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