Impact on Event Tourism Assignment
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Added on 2021-04-21
Impact on Event Tourism Assignment
Added on 2021-04-21
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Running head: EVENT TOURISM IMPACTEVENT TOURISM IMPACTName of the student:Name of University:Author Note:
EVENT TOURISM IMPACT1Event tourism has become a globally significant factor that has a great impact on theeconomy, culture ad environment on the region where it has been arranged. Event tourism isa method of destination marketing orientation through which the marketers create events forattracting the tourists. This process includes facilitating and creating various types of eventswhere the catalysts, image makers, animators and the place marketers (Gursoy, Milito andNunkoo 2017). These cohorts manage the portfolios of events as the assets of that particulardestination. Here the tourists are the core business for whom the destination events arecreated. From the aspect of demand, event tourism increases the propensity of travel forattending events both to the dedicated evet visitors as well as the tourists visiting vets whilepresent in the same destination. The history of event tourism has its history in the ancient time when the Olympicgames started in the ancient Greece. Later in the mediaeval age the religious people used togather in the religious events arranged in a particular destination to follow their leaders.Afterwards, event tourism got its modern version in the 19th century with the beginning of themodern Olympic. The sports attracted the professional players around the world and withthem the global audience gathered in the games village. As mentioned before, event tourism has a great impact on the economy of the region.This is due to the fact that the marketers hold different types of events for adding extrasegment with the other natural attractions of the destination for the tourists (Getz and Page2016). The regular tourists therefore select the destinations either according to the schedule ofthe events or attend special events beside enjoying the destinations. As the tourists are thechief focus of the event organisers, the infrastructure and transportation management getspecial attention of the governments (Dogan and Aslan 2017). These industries directlysubsidise the tourism industry hence affect the economy of the region. As the tourists visit the
EVENT TOURISM IMPACT2spot to attend the events, the hospitality sector which include the hotels and restaurants wherethe visitors stay and eat, gets benefitted. According to the variation of events there are mainly two types of events, one is forentertainment which include music festivals, royal occasions, weddings, carnivals, sportsevents and various types of fairs. Another type of events comprises of business summits,political campaigning’s, meetings, science seminars, medical clinics and educationalconferences. According to the size of the events there are mainly of four types which arecomprises of mega events, hallmark events, major and community events. Mega events have higher value and highest tourist demand hence get the highestmedia coverage. These have the most tourist attractiveness therefore take highestresponsibility for development. The instance of mega events includes the football world cup,rugby world cup ceremonies and mega music festivals. The hallmark events include thecelebrations with a fortnight’s duration (Tyrväinen, Silvennoinen and Hallikainen 2017). Forexample, The Atlanta Conference, Artificial Intelligence Conference Exhibition where themanagers increase awareness and appeal for one particular notion yet manage the profitabilityof the tourist destination. Through these types of events, the destinations get benefit todemonstrate quality, tradition, culture and attractiveness to the visitors. Both mega and hallmark events offer the host venue an immense popularity and competitive edge than otherplaces. Major and community events do not have such popularity and media coverage. Theyhave medium tourist attractions. The visitors who attend such events are either the localpeople or the tourists present at that place at that time (Ouyang, Gursoy and Sharma 2017).These types of events do not have huge international visitors but can be more appealing to thebrands operation who work in the local level. The economic expectations are much less from
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