logo

Essay on International Marketing

5 Pages1592 Words228 Views
   

Added on  2020-05-11

Essay on International Marketing

   Added on 2020-05-11

ShareRelated Documents
Running head: International marketing International marketing
Essay on International Marketing_1
International marketing The essay talks about the significance of the culture while conducting the business activities and operations at international level. It explains that how culture affects the international business. Thus, the company needs to understand the culture of the different countries to evaluate and measure the marketing strategies and policies of the overseas country. There are various impacts of the culture on the international business. It affects the overall activities of the business adversely. In today’s era business activities and operations are affected by the globalization of the economy. Globalization may be defined as a process where the social, cultural and economic activities are carried out across national borders. It is the process which does not bring equal and similar benefits to all the participants. The globalization focuses and monitors of its actions and attitudes in some division of the economic activity and some countries and region rather than acting everywhere. The international business across the world has become easier due to major changes in global politics, technology, educational opportunities. Thus, if the company operates and executes its business at a global level then culture affects the business operation of the firm (Samaha, Beck & Palmatier, 2014). The culture is the sum of habits, beliefs, behaviors, and symbols that are crossed from generation to generation. Further, religion, communication, and languages are the elements of theculture which affect the international business. In addition, culture defines is a set of accepted and common rules and norms shared by the society. But in international business, these norms and rules could be quite different and difficult for colleague and employee in the overseas country. The three core areas of international business include communication, organizational hierarchy, and etiquette. Every organization has its different and distinct culture thus, manager and employees should understand and evaluate the organizational culture to develop and build meaningful strategies and policies (Brannen, Piekkari & Tietze, 2014). The effective and unique organizational culture helps to increase efficiency and effectiveness across the world. It also helps to overcome on its competitors within the organization. An organization cannot use currentmethods and strategies of their own nation while conducting business at international level. Every region follows different culture, religion, rules, and regulations. When the company starts its business globally then various challenges and obstacles are faced by the company. It can affect the entire business operation of the firm. Further, culture can influence the business activities in different ways. The culture collisions and pricing difficulties arise while conducting 2
Essay on International Marketing_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Impact of Religion on Entrepreneurs in South Korea
|6
|1271
|62

Impact of South Korean Religion on Entrepreneurs in International Business
|7
|627
|350

The Aspect of Cultural Mismatching
|15
|3401
|47

International Busines Assignment 2022
|7
|1346
|22

Culture and its impact on Strategy
|16
|5967
|54

International Management: Hofstede Model of Culture and Managing a Diverse Workforce
|18
|1803
|455