Strategic Management of JD Sports: Analysis and Strategies

Essay

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BIODY ................................................................................................................................3
PESTEL analysis.........................................................................................................................3
VRIO Analysis.............................................................................................................................4
Bowman's Strategy clock.............................................................................................................5
Ways JD sports can maintain their market position in Economy boost and increase in the
customers power..........................................................................................................................6
Strategic Direction ......................................................................................................................6
International market entry strategies ...........................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic management is the ongoing process of the business that include business
planning, monitoring and the assessment of the operations through the strategies that helps to
achieve companies goals and objectives. Changes in the business environment create need to
implement new strategies within the business so company can grow toward the success.
This easy coves the case study of JD sports which is a British Fashion retail company
based on United Kingdom. They sell sports item to their customers like Men's Footwear,
woman's, clothing etc they sell various shoes and clothes from the different different companies
and their target customers are sports person.
MAIN BIODY
PESTEL analysis
Political
Political factors like governmental polices,foreign trade polices and tax structure have
huge impact on the JD sports (Aguinis, Edwards and Bradley., 2017). Change in tax structure
can huge impact on the company because it directly impact on their business operation and also
increase their product prices. Similarly Brexit impact the company negatively and government
changes their trade polices and increase their product export charges.
On the other side political support can create huge opportunities for the JD sports, and
they can effectively expand their business.
Economical
Every country has their own economical system and crises in the economy directly
impact on the operations and business of the JD sports. Increase in prices of raw material effect
negativity and it increase the prices of each product that sell by JD sports, on the other side
decrease I prices of the raw material impact positively and company can provide their product
and services in lower princess and satisfy customers needs.
Social
Trends in the customers change with the type in both footwear and clothing, JD sports,
should look for the latest trends, so they can expand their business international and satisfy the
customers needs. Using the old products within their business can have negative impact because
customers can switch their brand if they are not satisfy with product sell by JD sports.
Technological