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Service Marketing and Relationship

   

Added on  2020-03-04

8 Pages1784 Words246 Views
Running head: SERVICE MARKETING AND RELATIONSHIPHEALTH CARE SERVICES MARKETING Name of the UniversityName of the StudentAuthor Note

1SERVICE MARKETING AND RELATIONSHIPCustomers’ experience and statements adds value to the services of the industries. Thestatements include the perceptions and thoughts of the customers regarding the received services.These perceptions act as an essential factor for formation of the brand image. The adjectives“emotional” and “economical” gains an important position in the contents generated by thecustomers regarding the received treatment. The actual scenario of the market, places theadjective “economical” in a higher pedestal than “emotional” (Berkowitz 2016). This is in termsof the motive to grab hold of the hot seat, which compromises the needs, demands andrequirements of the customers within the ambience of competition. Countering this, primaryobjective of the companies and organizations is the attainment of success; however, it should notbe by putting the needs, demands and requirements of the customers as the second priority(Sweeney et al. 2015). All these aspects align with the true essence of the aspect of customerservice. This essay speculates the role of the managers of healthcare organizations of Australia.The major drive behind this speculation is to peek into the impact of managerial role on thewellbeing of the customers through the means of delivering quality customer services.

2SERVICE MARKETING AND RELATIONSHIPThe above flow chart depicts the processes after the patient visit the hospital or healthcarecentre. This arrival places the patient at the centre of the business. The question mark in thecomponent “patient in the system” relates to the complications, which the patient is compelled toundergo for receiving quality healthcare treatment and medications. Typical examples in thisdirection are the formalities, which needs to be completed by putting the signatures in thedocuments and papers. The next component, “availability of the nurse” connotes the businessprocesses required for admitting the patient. Delving deep into the interrogation, it takes theattention of the readers towards the instructions of the nurses to wait for their call to meet thedoctors and get the required treatment (Kemp, Jillapalli and Becerra 2014). Negligent attitude inthis direction might prove fatal for the patient in need of emergency medical treatment and firstaid. In view of this perspective, the documental formalities are nullified.

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