The standards and quality of primary care

Running head: MARKETING
Healthcare marketing
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1
MARKETING
1. The competitors of Health Express possessed flexible infrastructure consisting of
emergency rooms, primary care physician offices, retail clinics and care centres. The duty
hours of the primary care centres were 8:30 am to 5:00 pm. The services were available only
on weekdays under the supervision of the physicians, nurses and receptionists. The standards
and quality of primary care was high, as it adversely affected the purchasing power of the
service users (Foxall, 2014). The major drive behind this was the availability of care, which
catered to the medical needs of sore throats, broken bones, sprains, flu, and colds among
others. In some of the cases, the referrals were sent from the physician offices to the Health
Express offices with some exceptional cases, which required IV or X-ray. One of the
concerns in this cases was the absence of the X-Ray machine, which deprived the patients of
the effective treatments.
Referring the patients after the duty hours are over, holds no value. According to the
arguments, reference were also made to the emergency rooms. However, Kongstvedt, (2013)
is of the view that the UCC rooms are more patient friendly and the patients do not have to
wait longer for catering to the non-medical needs. Moreover, the costs per patient and health
care systems are quite affordable. This approach is effective in terms of ensuring whether
each of the target segments have been catered according to their medical needs.
2. In the era of 1980, the retail businesses of the medical care services were rejected by the
community people. The major drive behind this was the unfamiliarity towards the benefits
and utility of the services. It was in the era of 2000 that wide acceptance was shown to the
emerging medical services and practices. According to the recent trends, the health insurance
bearers can be the target audience for Health Express. This is because their convenience can
be enhanced in terms of consulting with the healthcare professionals like doctors (Homburg,
Jozić & Kuehnl, 2017). The income generated from the making departmental visits would
cater to the emergency costs in accordance to the budgets. Along with this, mention can be