Essay on Organizational Management
Added on 2019-12-04
11 Pages2439 Words158 Views
ESSAY
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1ORGANISATIONAL ENVIORNMENT.......................................................................................1ORGANISATIONAL STRUCTURE.............................................................................................2ORGANISATIONAL CULTURE..................................................................................................4IMPACT OF TECHNOLOGY........................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................8
INTRODUCTIONSamsung is a multinational conglomerate company headquartered in Suwon, South Korea.The term Samsung denotes 'three stars' in Korea. It was founded by Lee Kun Hee in 1938 as atrading company. The organization deals and handles numerous subsidiaries and businesseswhich contribute a major part in the country's economy. It offers wide range of products startingfrom apparels, accessories and medical equipment to the electronics components,telecommunication equipment, semiconductor and ships. Samsung also provides services relatedto financial services, hospitality services, retailing services as well as medical and health careservices. These commodities and services are produced and consumed at the international level.Though, it has great influence on South Korea's economy, politics, media and culture. Its visionis to provide customer satisfactory services by implementing sustainable methods ofmanufacturing products. It unifies products, people and business approaches which accesshighest standard of living. The company’s head has presented a blueprint for its global successwith the declaration of “New Management” policy (Samsung Newsroom. 2016). This policy liesfocus on rational capital, technological advancement, organizational creativity and employeeempowerment as its key features. Today, with the growing international competitiveness, it isusing strategy of multifaceted integration facilities and developing global information systems.Samsung emerging business trend highlights devotion of its people and technology to createsuperior level of products and services contributing to the global society (Peng, Wang and Jiang,2008). ORGANISATIONAL ENVIORNMENT Illustration 1: PORTER's Five Force Analysis ofSamsung1
Company has dynamic organizational structure which creates a healthy and friendlyenvironment to work in. Its macro or external environment is regulated and emitted bycustomers, suppliers, competitors, regulatory agencies and the society. It can be betterunderstood by the PORTER's five force analysis where five individual forces put its impact overthe performance and productivity of company. At first, business entity faces major threat of thearrival of new firms and entrants like Micromax, Gionnee in mobile and smart phone market ofthe company. This brings much more options for the consumers to purchase and consume sameproducts of different companies. .the other external force which effects the performance andproductivity of the company is wide range of substitute products in the market (Melville, 2010).For this, group often adopts price differentiation policy to attract consumers and influence themto purchase cheaper substitutes. Samsung customers have great bargaining power as they caneasily switch to other branded and prosperous commodities with no extra cost. Price sensitivityand good knowledge of other substitute products by the consumer create situation of buyersbargaining in the company. Apart from the customer’s bargaining power, Samsung facesbargaining power of suppliers also. The suppliers accept credit worthiness and a constantdemand of raw materials from Samsung group (Kalakota and Robinson, 2001). ORGANISATIONAL STRUCTURE2
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