Managing Complexity in Samsung PDF

Running Head: SAMSUNG 0
Managing Complexity

SAMSUNG 1
Contents
Introduction...........................................................................................................................................3
Porter’s five forces of Samsung.............................................................................................................4
Four strategies that Samsung could adopt to remain competitive globally............................................5
Conclusion.............................................................................................................................................7
References.............................................................................................................................................8

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Introduction
Samsung is a multinational company of South Korea and it is the largest business of
Korea. There are 20 businesses affiliated with it such as Samsung heavy industries, Samsung
Electronics, Samsung C & T, Samsung life insurance, Samsung Engineering, and many more
others. They are doing high technological advancement in their industry to gain more
customer base and market share. It has around 510 offices that are employing nearly 369,000
employees. Due to its high quality products, it has great market presence all over the world.
Due to this, supplier sticks to this brand for long time even without bargaining (Owler, 2018).
It has various competitors in the market who are also offering innovative products to the
customers. Due to this, Competitive rivalry and bargaining power of customers is high in
Samsung. In the first section of the report, Porter’s five forces of Samsung have been
discussed. In the second section of the report, several strategies are explained from which it
can get the competitive advantage globally.